PROSPECTS AND OPPORTUNITIES
Cola carbonates expected to drive future growth
The carbonates category is anticipated to continue posting positive growth in both volume and value over the forecast period, with cola carbonates expected to remain the primary driver. Despite already accounting for over 60% of category volume, cola carbonates are projected to expand further, supported by the enduring popularity of cola among younger consumers and the sustained efforts of major players like Coca-Cola and PepsiCo.
Changing consumer preferences drive non-traditional flavour demand
The dominance of well-known brands such as Fanta, Sprite, and Mirinda has firmly established orange and lime as the leading flavours in the non-cola carbonates segment. However, traditional post-Soviet flavours such as Tarhun, Dushes, Barbaris, and Buratino are experiencing stagnation, with limited development or innovation, as they face challenges in appealing to younger, modern consumers.
Private label to see gradual growth as consumer trust builds
Private label in carbonates continued to develop in 2024, with retail chains such as AL Market and Bravo introducing affordable private label options as a cost-effective alternative to established brands. An example of this trend is AL Market’s Sweet Star brand, which has gained some recognition within the carbonates category.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Azerbaijan?
- To what extent are health considerations impacting consumption of Carbonates in Azerbaijan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Azerbaijan?
- Which are the leading brands in Carbonates in Azerbaijan?
- What potential exists for multinational or domestic soft drinks companies to expand in Azerbaijan?
- How are products distributed in Carbonates in Azerbaijan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Azerbaijan - Category analysis
KEY DATA FINDINGS
Growth driven by expansion efforts and moderate price increases
Limited demand for reduced-sugar options despite new launches
International players strengthen market share through brand loyalty
Cola carbonates expected to drive future growth
Changing consumer preferences drive non-traditional flavour demand
Private label to see gradual growth as consumer trust builds
Soft Drinks in Azerbaijan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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