PROSPECTS AND OPPORTUNITIES
Reduced sugar alternatives to lift volume sales
Competition is expected to intensify from other soft drinks perceived as healthier options, notably carbonated and flavoured bottled water, as well as RTD tea. Over the forecast period, off-trade volume sales of carbonates are projected to grow positively at a higher CAGR compared to the review period.
International brands should regain their strength with the end of boycotts
In response to the Israel-Hamas war, some consumers opted to boycott a number of Western brands such as Coca-Cola since late 2023. Whilst this challenge may persist, the multinational corporations Coca-Cola Içecek AS and Pepsi-Cola International Tanitim Ltd are anticipated to gradually recover their positions as boycotts subside.
Promotional campaigns and innovations to fuel category growth
To safeguard and bolster sales, manufacturers within the carbonates sector will direct investment towards innovative product launches, encompassing new flavour offerings and novel packaging designs. Over the forecast period, carbonate companies are anticipated to implement promotional campaigns and introduce innovations to attract consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Turkey?
- To what extent are health considerations impacting consumption of Carbonates in Turkey?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Turkey?
- Which are the leading brands in Carbonates in Turkey?
- What potential exists for multinational or domestic soft drinks companies to expand in Turkey?
- How are products distributed in Carbonates in Turkey?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Turkey - Category analysis
KEY DATA FINDINGS
Carbonates see recovery in consumption after drop caused by earthquake in previous year
Tonic water, mixers, and other bitters posts dynamic performance
Private label gains share amid price inflation
Reduced sugar alternatives to lift volume sales
International brands should regain their strength with the end of boycotts
Promotional campaigns and innovations to fuel category growth
Soft Drinks in Turkey - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Turkey
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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