COMPETITIVE LANDSCAPE
Coca-Cola's personalisation drive connects with Generation Z in carbonates
Despite seeing a marginal share decline, Coca-Cola (Thailand) Ltd maintained its dominance within carbonates in off-trade volume terms in 2025 by effectively appealing to consumers, particularly the Generation Z demographic, through innovative campaigns. 2025 saw the relaunch of its highly successful initiative of featuring 180 consumer names on bottles and cans, a campaign last seen five years earlier.
Singha maintains its dynamic ascent: due to health, heritage, and innovation
Boon Rawd Brewery Co Ltd recorded the most dynamic off-trade volume growth in carbonates in Thailand for another consecutive year in 2025, albeit rising from a comparatively low base. The company's flagship brand, Singha, is widely recognised and highly regarded by Thai consumers, particularly for its carbonated bottled water, which has a ubiquitous presence in restaurants, and for its popular beer, often enjoyed at social gatherings.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Thailand?
- To what extent are health considerations impacting consumption of Carbonates in Thailand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Thailand?
- Which are the leading brands in Carbonates in Thailand?
- What potential exists for multinational or domestic soft drinks companies to expand in Thailand?
- How are products distributed in Carbonates in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Thailand - Category analysis
KEY DATA FINDINGS
Innovation and lifestyles drive growth for carbonates in Thailand
Reduced sugar variants propel growth, but artificial sweetener concerns linger
Impulse enjoyment and culinary pairing drive the enduring appeal of carbonates
Health consciousness is set to redefine Thailand's carbonates landscape
Marketing wars to intensify as brands vie for lifestyle integration
Quirky flavours and strategic partnerships set to drive brand relevance in carbonates
Coca-Cola's personalisation drive connects with Generation Z in carbonates
Singha maintains its dynamic ascent: due to health, heritage, and innovation
Convenience retailer and QSR partnerships shape the distribution of carbonates
Bulk purchasing and strategic promotions are reshaping carbonates distribution
Soft Drinks in Thailand - Industry Overview
Value, wellness, and agile innovation drive growth in soft drinks
KEY DATA FINDINGS
Soft drinks are redefining value amidst economic headwinds
Wellness and agility drive innovation in soft drinks
Innovation anchored in cultural relevance and emotional resonance
Health, lifestyle, and price expected to shape soft drinks in Thailand
Sugar tax and shifting lifestyles to drive continued reformulation and premiumisation
Soft drinks will increasingly embrace a diverse distribution landscape
Coca-Cola maintains its lead in soft drinks with personalisation and hydration
Wellness helps CocoMax become a fast-growing force in soft drinks
Enduring importance of traditional channels for impulse purchases
The strategic rise of e-commerce and the imperative for omnichannel adaptation
Retail and foodservice channels drive brand-building
Fountain sales in Thailand
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
-
- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
-
- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
-
- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
-
- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
-
- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
-
- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!