PROSPECTS AND OPPORTUNITIES
Cola brands innovate with new flavours and no sugar options to revitalise market
Global companies continue to lead innovation in the cola carbonates category, with new juice flavours making a comeback to enhance the traditional cola taste. Cola carbonates has long been perceived as a mature and stagnant subcategory, but remains a top of mind drink amongst Thai consumers when discussing carbonates.
Lemonade/lime to expand as brands shift focus from vitamin C to no sugar options
Lemonade/lime carbonates products from existing brands were previously promoted for their vitamin C content, but this is no longer the focus. Instead, consumers have quickly developed a preference for lemon-flavoured options, leading more brands to highlight the lemon content in their drinks.
Smaller cans for higher margins while promoting standard sizes to maintain sales
While major brands such as Coca-Cola and Pepsi have introduced smaller can sizes (Pepsi 245ml and Coca-Cola 180ml) to diversify their product lines and achieve higher margins due to the elevated unit price, there is a noticeable trend of increased marketing campaigns and discounts for regular-sized cans and PET bottles. This approach is aimed at maintaining consumer interest and volume sales in the face of rising costs.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Thailand?
- To what extent are health considerations impacting consumption of Carbonates in Thailand?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Thailand?
- Which are the leading brands in Carbonates in Thailand?
- What potential exists for multinational or domestic soft drinks companies to expand in Thailand?
- How are products distributed in Carbonates in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Thailand - Category analysis
KEY DATA FINDINGS
Implications of fourth phase of sugar tax for market competition in carbonates
WHO warning on non-sugar sweeteners poses new challenges for carbonates
Carbonates category continually boosted by rebranding and celebrity endorsements
Cola brands innovate with new flavours and no sugar options to revitalise market
Lemonade/lime to expand as brands shift focus from vitamin C to no sugar options
Smaller cans for higher margins while promoting standard sizes to maintain sales
Soft Drinks in Thailand - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Thailand
Trends
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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