COMPETITIVE LANDSCAPE
Coca-Cola retains dominance of carbonates with wide portfolio and discounts
In 2025, Coca-Cola Indonesia PT firmly held its position as the undisputed leader of carbonates in the local market, commanding 82% off-trade volume share. This dominance was largely attributed to the company's unparalleled brand availability across virtually all retail channels, ensuring widespread consumer access.
Local brand continues to make significant gains in lemonade/lime
Tirta Fresindo Jaya PT's Nipis Madu brand emerged as a remarkable success story within Indonesian carbonates during the year, recording significant off-trade volume growth. This impressive performance was largely driven by its strategic pricing, which positioned it as a more affordable alternative to the category's leading brand in lemonade/lime, Sprite.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Indonesia?
- To what extent are health considerations impacting consumption of Carbonates in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Indonesia?
- Which are the leading brands in Carbonates in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in Carbonates in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Indonesia - Category analysis
KEY DATA FINDINGS
Navigating sales decline, reduced sugar growth, and channel shifts
Carbonates remains under pressure due to a number of factors
Rising health concerns drive dynamic growth of reduced sugar carbonates
Further downwards pressure on carbonates but reduced sugar options will continue to make gains
Players look to redesign packaging and launch new flavours to attract consumers
Potential impact of impending sugar tax in Indonesia
Coca-Cola retains dominance of carbonates with wide portfolio and discounts
Local brand continues to make significant gains in lemonade/lime
Small local grocers strengthens dominance as distribution channel for carbonates
Convenience and cost savings drive strong growth of e-commerce
Soft Drinks in Indonesia - Industry Overview
Resilience and reformulation: Soft drinks navigate stagnation towards future growth
KEY DATA FINDINGS
Price hikes and promotions shape performance of soft drinks in Indonesia
Health and wellness soft drinks expand into Indonesia's local grocers
Hygiene, convenience, and at-home consumption drive bulk bottled water growth
Mixed flavour combinations drive soft drink innovation
Future growth to be driven by economic recovery and strategic innovation
E-commerce's dynamic role in accessing niche markets
Impending sugar tax likely to lead to price hikes and reformulation
Danone’s unwavering leadership through brand strength and strategic reach
Competitive pricing, widespread distribution, and market shifts propel Nipis Madu's growth
Consumers favour small local grocers for accessibility
E-commerce is the dynamic force reshaping retail of soft drinks in Indonesia
Foodservice vs retail split
Fountain sales in Indonesia
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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