PROSPECTS AND OPPORTUNITIES
Static performance for carbonates, amid ongoing economic challenges
The carbonates market in Indonesia is projected to see a stagnant performance in total volume terms during the forecast period, in light of the delayed recovery of purchasing power among lower-income consumers. This demographic, a critical contributor to category sales, continues to face economic constraints post-pandemic, presenting a major challenge for industry players.
Health trends and sugar tax to shape the future of Indonesia's carbonates market
The growing importance of health and wellness trends will also be a major influence on sales of carbonates over the forecast period. In particular, consumers are becoming increasingly aware of the negative effects of excessive sugar intake, including the increased risk of type 2 diabetes, obesity and cardiovascular problems, which will mean that consumption of these products is likely to remain under pressure.
Modern trade channels will remain pivotal for premium carbonated brands like YOU C1000
Modern trade channels are projected to continue as the primary sales driver for premium carbonated brands such as YOU C1000 (Sinar Sosro PT) during the forecast period. Unlike mainstream competitors like Coca-Cola and Big Cola, YOU C1000 targets middle-to-upper-income consumers and is priced at a premium.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Indonesia?
- To what extent are health considerations impacting consumption of Carbonates in Indonesia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Indonesia?
- Which are the leading brands in Carbonates in Indonesia?
- What potential exists for multinational or domestic soft drinks companies to expand in Indonesia?
- How are products distributed in Carbonates in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Indonesia - Category analysis
KEY DATA FINDINGS
Carbonates in Indonesia face challenges amidst shifting consumer priorities
Coca-Cola leverages marketing innovation amidst new competition from Nipis Madu
Consumer boycott of Western brands creates ripples across the industry
Static performance for carbonates, amid ongoing economic challenges
Health trends and sugar tax to shape the future of Indonesia's carbonates market
Modern trade channels will remain pivotal for premium carbonated brands like YOU C1000
Soft Drinks in Indonesia - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Fountain sales in Indonesia
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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