COMPETITIVE LANDSCAPE
Multinationals remain dominant
Coca-Cola Beverages Pakistan Ltd and PepsiCo Inc remain the dominant players in carbonates, largely driven by their eponymous flagship brands, Cola-Cola and Pepsi. Following a temporary dip in off-trade value share in 2024, linked to the boycott movement, both companies have seen a partial recovery by intensifying local marketing efforts, leveraging influencer-led campaigns, and placing greater emphasis on affordability.
Mehran Bottlers leads growth
Mehran Bottlers Pvt Ltd is the most dynamic player in carbonates in off-trade volume terms, largely driven by the enduring popularity of its flagship Pakola brand. Pakola, launched is one of Pakistan’s oldest and most iconic non-cola carbonates, known for its distinctive fruit-flavour and deep cultural resonance across generations.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Pakistan?
- To what extent are health considerations impacting consumption of Carbonates in Pakistan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Pakistan?
- Which are the leading brands in Carbonates in Pakistan?
- What potential exists for multinational or domestic soft drinks companies to expand in Pakistan?
- How are products distributed in Carbonates in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Pakistan - Category analysis
KEY DATA FINDINGS
Carbonates stabilises as brands rebuild momentum
Demand stabilises as boycotts ease
Lemonade/lime leads growth
Product innovation will be key growth driver
Customer engagement will be key focus
Sustainability will be central to brand strategies
Multinationals remain dominant
Mehran Bottlers leads growth
Small local grocers remain vital, especially in lower-income areas
Hypermarkets and e-commerce expand from low base
Soft Drinks in Pakistan - Industry Overview
Urbanisation and channel expansion fuel consumption
KEY DATA FINDINGS
Favourable economic conditions and demographics boost demand for soft drinks
Health and wellness trends shape consumption habits
Retail expansion improves product accessibility
Stabilising economy will boost demand
Expected shift towards healthier offerings
Expansion of modern retail will increase access to packaged soft drinks
Multinational giants hold sway
Mehran Bottlers is most dynamic player
Small local grocers lead sales
E-commerce and modern grocery outlets enhance product availability
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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