COMPETITIVE LANDSCAPE
Coca-Cola’s maintains it lead with a combination of brand strength, marketing scale and distribution reach
In 2025, The Coca-Cola Company, represented in Croatia by Coca-Cola Beverages Hrvatska, retained its clear leadership in carbonates despite a challenging start to the year. The year began with the nationwide consumer boycott that targeted several large brands and retailers over perceived excessive price hikes.
Atlantic delivers strong innovation, category diversification, and brand momentum
Atlantic Grupa dd, meanwhile, was the most dynamic company in 2025, expanding its footprint across several categories. The company successfully repositioned itself from a mainly powdered drinks and vitamin beverage producer to offering a broader, innovation-driven soft drinks portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Croatia?
- To what extent are health considerations impacting consumption of Carbonates in Croatia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Croatia?
- Which are the leading brands in Carbonates in Croatia?
- What potential exists for multinational or domestic soft drinks companies to expand in Croatia?
- How are products distributed in Carbonates in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Croatia - Category analysis
KEY DATA FINDINGS
Modest increase despite shifting consumer preferences
Carbonates benefits from a hot summer, a strong tourist season, and new launches
Lemonade/lime combine the appeal of carbonation with a healthier and more natural image
Moderate growth supported by product diversification, tourism, and on-the-go consumption
Technological advancement has become a core competitive factor in soft drinks
Sustainability is a core business strategy
Coca-Cola’s maintains it lead with a combination of brand strength, marketing scale and distribution reach
Atlantic delivers strong innovation, category diversification, and brand momentum
Convenience retailers serve as a key channel for quick refreshment purchases
Ongoing shift toward digital purchasing and home delivery
Soft Drinks in Croatia - Industry Overview
Steady expansion, with rising demand in several key categories
KEY DATA FINDINGS
Innovation is faster, riskier, and more culturally embedded
Affordability reshapes competitive dynamics
Functional beverages and health benefits drive premium growth
Volume growth driven by tourism, lifestyle shifts, and continuous innovation
Both local and international producers adapt to a mature yet steadily expanding environment
Distribution to become more diversified and digitally connected
Through a balance of tradition, innovation, and premiumisation, Jamnica secures its leading position
Diversification and functional product development drive growth of Vindija
Soft drinks becomes more competitive and diversified
Supermarkets maintain their clear lead, combining scale, variety, and promotional power
Accelerating shift toward digital convenience and hybrid shopping habits
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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