COMPETITIVE LANDSCAPE
Société Tunisienne de Boissons Gazeuses leads despite share loss
Société Tunisienne de Boissons Gazeuses remained the leading company in 2025, despite the significant impact of the boycott on its sales. As the official representative of Coca-Cola in Tunisia, the company faced a notable decline in 2024 and 2025 due to the boycott of Coca-Cola products following the Palestinian-Israeli conflict.
Coca-Cola boycott benefits Société des Boissons du Cap Bon
Société des Boissons du Cap Bon, meanwhile, was the most dynamic company overall in 2025. The company successfully capitalised on the widespread boycott of Coca-Cola by many Tunisian consumers, using the opportunity to expand its product portfolio, refresh its existing range, and strengthen its distribution network.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Tunisia?
- To what extent are health considerations impacting consumption of Carbonates in Tunisia?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Tunisia?
- Which are the leading brands in Carbonates in Tunisia?
- What potential exists for multinational or domestic soft drinks companies to expand in Tunisia?
- How are products distributed in Carbonates in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Tunisia - Category analysis
KEY DATA FINDINGS
Carbonates faces a challenging environment
Impact of rising health consciousness, price increases and social media
Cola boycott and innovation support non-cola carbonates’ performance
Declining purchasing power and shift toward healthier alternatives limits volume sales
Non-cola carbonates will continue to benefit from new products and flavours
Rising health awareness set to dampen sales
Société Tunisienne de Boissons Gazeuses leads despite share loss
Coca-Cola boycott benefits Société des Boissons du Cap Bon
Small local grocers play a central role in the distribution of carbonates
Aziza gains ground with store openings and promotions
Soft Drinks in Tunisia - Industry Overview
Rebound of bottled water supports overall growth of soft drinks
KEY DATA FINDINGS
Players intensify promotional activity to drive demand
Coca-Cola boycott creates opportunities for local players
Entry of several imported brands in 2025
Continued strong demand for bottled water
Government involvement and legislative developments set to shape the market
La Société des Stations Thermales et des Eaux Minérales leads
Rouiba resumes operations in 2025
Small local grocers benefit from their extensive network
Discounter Aziza enjoys strong year-on-year growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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