COMPETITIVE LANDSCAPE
Coca-Cola continues to dominate, with PepsiCo in second position
Coca-Cola continues to dominate, accounting for over half of volume sales, and gaining further volume share in 2025. In 2024, the company expanded its production capacity in Kazakhstan, underscoring its long-term commitment to Kazakhstan.
Some smaller players making an impact
Some smaller players are making an impact. For example, Teliani Valley, with its Kazbegi brand from Georgia, has continued to gain volume share since its launch in 2022, as Georgian lemonade in general is becoming increasingly popular.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Kazakhstan?
- To what extent are health considerations impacting consumption of Carbonates in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Kazakhstan?
- Which are the leading brands in Carbonates in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in Carbonates in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Kazakhstan - Category analysis
KEY DATA FINDINGS
Healthy volume growth
Recovery for carbonates in 2025
Tonic Water/mixers/other bitters registers highest volume growth
Modest volume growth over forecast period
Flavour innovations keep consumers engaged
Reduced sugar fails to gain traction
Coca-Cola continues to dominate, with PepsiCo in second position
Some smaller players making an impact
Small local grocers lead retail distribution, but are losing volume share
Significant volume sales through foodservice
Soft Drinks in Kazakhstan - Industry Overview
2025 marks a recovery, as inflation eases
KEY DATA FINDINGS
Recovery, after previous difficult year
Consumers still price sensitive
RTD tea strongest performer
Continuing flavour innovation
Moderate volume growth over forecast period
Continuing price sensitivity
Continuing regulatory pressure on energy drinks
Coca-Cola holds on to commanding lead and makes strong recovery after difficult 2024
RG Brands has significant foothold
Small local grocers lead, but lose value share
E-commerce and convenience stores register healthy value growth
Foodservice vs retail split
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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