PROSPECTS AND OPPORTUNITIES
More positive over forecast period
Carbonates will register moderate volume growth over the forecast period, with a continuing growing population boosting volume sales. That being said, consumers will continue to be price sensitive and players will need to offer regular promotions.
Coca-Cola further consolidates
Cola carbonates will continue to account for most volume sales. The leading brands will continue to be from Coca-Cola and PepsiCo, leaving only a tiny space for local and other players.
Carlsbery could emerge as serious competitior
Carlsberg is planning to expand its presence in Kazakhstan and Central Asia with a new project focused on producing non-alcoholic beverages. The company views Kazakhstan as an attractive investment destination and intends to open a manufacturing facility in the country which would serve both local and international markets.
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Overview:
Understand the latest market trends and future growth opportunities for the Carbonates industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Carbonates industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Carbonates in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Carbonates in Kazakhstan?
- To what extent are health considerations impacting consumption of Carbonates in Kazakhstan?
- How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
- How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Carbonates in Kazakhstan?
- Which are the leading brands in Carbonates in Kazakhstan?
- What potential exists for multinational or domestic soft drinks companies to expand in Kazakhstan?
- How are products distributed in Carbonates in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How have home seclusion and social distancing measures following COVID-19 impacted sales of Carbonates?
- How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
- Where is future growth expected to be most dynamic?
Carbonates in Kazakhstan - Category analysis
KEY DATA FINDINGS
Volume decline for Kazakhstan’s most popular soft drink in 2024
Flavour key battleground
Leading player Coca-Cola opens new plant in Kazakhstan
More positive over forecast period
Coca-Cola further consolidates
Carlsbery could emerge as serious competitior
Soft Drinks in Kazakhstan - Industry Overview
Soft drinks in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
DISCLAIMER
The following categories and subcategories are included:
Carbonates
- Regular Carbonates
- Reduced Sugar Carbonates
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- Regular Cola Carbonates
- Reduced Sugar Cola Carbonates
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- Regular Non-Cola Carbonates
- Reduced Sugar Non-Cola Carbonates
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- Regular Lemonade/Lime
- Reduced Sugar Lemonade/Lime
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- Regular Tonic Water/Mixers/Other Bitters
- Reduced Sugar Tonic Water/Mixers/Other Bitters
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- Regular Orange Carbonates
- Reduced Sugar Orange Carbonates
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- Regular Other Non-Cola Carbonates
- Reduced Sugar Other Non-Cola Carbonates
Carbonates
Sweetened, non-alcoholic drinks containing carbon dioxide are included here. All carbonated products containing fruit juice (“sparkling juices”) are included here, unless they are tea-based (these are included in carbonated RTD tea) or carbonated Energy drinks, which are included in Energy Drinks. Carbonated bottled water is also excluded. Carbonates are an aggregation of cola carbonates and non-cola carbonates, whether regular or low calorie. Euromonitor International includes both naturally and artificially-sweetened carbonates.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Carbonates research and analysis database.
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