COMPETITIVE LANDSCAPE
Geostar leads sales
Geostar Ltd is the leading player in Georgia’s edible oils market, with a strong local distribution network and a leading presence in modern grocery retailers. Its Avedov brand is well-established and recognised for the high quality of its sunflower oil.
Basso Fedele capitalises on growing consumer demand for olive oil
Basso Fedele, a well-established Italian producer of edible oils, is the most dynamic player. The company offers wide assortment of products under the Basso brand, which are widely available across modern grocery retail outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Georgia?
- Which are the leading brands in Edible Oils in Georgia?
- How are products distributed in Edible Oils in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Georgia - Category analysis
KEY DATA FINDINGS
Local olive oil production continues to rise, with domestic products gaining interest
Rising prices and local production drive growth
Sunflower oil leads growth amid rising prices
Steady growth amid price pressures and rising local production
Health awareness to drive diversification in edible oils
Price sensitivity will remain an issue
Geostar leads sales
Basso Fedele capitalises on growing consumer demand for olive oil
Small local grocers face competition from modern retail
E-commerce is fastest-growing retail channel
Cooking Ingredients and Meals in Georgia - Industry Overview
Urbanisation and busy lifestyles help offset impact of price growth
KEY DATA FINDINGS
Market continues to expand amid moderating inflationary pressures
Evolving lifestyles drive volume growth
Cooking ingredients and meals set for steady growth
Busy lifestyles to drive demand
Further expansion of modern grocery retail
Efko continues to lead the market
Basso Fedele & Figli benefits from rising consumer demand for olive oil
Retailers expand their portfolios with privately-imported brands
Small local grocers continue to lead distribution, despite losing share to modern retail
Wolt and Glovo drive growth in e-commerce
Convenience stores meet demand for quick and accessible shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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