PROSPECTS AND OPPORTUNITIES
Positive outlook, with sunflower oil remaining dominant
The outlook for edible oils appears promising in the upcoming period. Sunflower oil, a key subcategory, is projected to see positive growth, with increases both in the retail and foodservice sectors.
Lack of consumer awareness hindering corn oil
Corn oil is expected to continue to exhibit slow volume dynamics compared with the more prevalent sunflower oil during the forecast period, primarily due to its higher price point. Consumers are often unaware of the advantages that corn oil may offer over sunflower oil, leading to a lack of willingness to pay extra for the product.
Increase in local production
Local companies are trying to reduce the Georgian market’s dependence on imports and be more active in the development of local manufacturing. For example, poultry company, Chirina, is set to launch production of sunflower oil, for which it has already built a factory.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Georgia?
- Which are the leading brands in Edible Oils in Georgia?
- How are products distributed in Edible Oils in Georgia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Georgia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Georgia - Category analysis
KEY DATA FINDINGS
Falling prices in Russia provide boost to volumes
Rising olive oil prices, but continued volume growth
Geostar retains lead despite increasing competition from more affordable Russian brands
Positive outlook, with sunflower oil remaining dominant
Lack of consumer awareness hindering corn oil
Increase in local production
Cooking Ingredients and Meals in Georgia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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