COMPETITIVE LANDSCAPE
Filippo Berio remains the leading brand but private label still dominates
Filippo Berio has established itself as the leading brand in edible oils in the UK. However, private label still dominates sales overall.
Odysea making waves with its premium product line
Odysea Ltd has distinguished itself as the most dynamic company within edible oils in 2025, building on the momentum established in the previous year. Its growth is underpinned by a deliberate focus on its premium market positioning and the authenticity of its Mediterranean sourcing.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in United Kingdom?
- Which are the leading brands in Edible Oils in United Kingdom?
- How are products distributed in Edible Oils in United Kingdom?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in United Kingdom?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in the United Kingdom - Category analysis
KEY DATA FINDINGS
Instability in supply chain poses challenges
Volume sales return to growth as the price of olive oil stabilises
Olive oil fuelling growth as the market improves
Bright outlook for edible oils with improved forecasts for olive harvests
Innovation will be important, yet long-term success will depend on perceived value and practicality
Sustainability commitments and flavour innovation set to inform market growth
Filippo Berio remains the leading brand but private label still dominates
Odysea making waves with its premium product line
Hypermarkets and supermarkets successfully anticipate evolving market trends
Discounters pick up share against a backdrop of economic uncertainty
Cooking Ingredients and Meals in the United Kingdom - Industry Overview
Growing interest in global cuisine and authentic flavours
KEY DATA FINDINGS
Sales increase thanks to increased price stability and the need for convenience
Consumers look for innovation and a more authentic experience
Focus on UPFs pushes demand towards healthier and more natural options
Sales set to grow despite further price increases
Government regulation and a focus on healthier eating set to influence the market
Innovation will be key to building and retaining interest across the market
Kraft Heinz retains the lead by adapting to evolving market trends
Smaller players seeing dynamic growth through authentic and innovative offerings
Supermarkets and hypermarkets remain the key distribution channels
Competition increases as online and offline retailers compete for share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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