COMPETITIVE LANDSCAPE
The leading player invests in healthier, functional and customised offerings
Yihai Kerry Oils & Grains (China) (GBO Wilmar International) is projected to remain the clear leading company in edible oils at the end of the review period, with only a marginal drop in retail value share anticipated. The player has built extensive market coverage in edible oils through a multi-brand and multi-category strategy, with key brands like the leader Liyu, as well as Olivoila, Arawana and Orchid in its portfolio.
Olive oil’s rebound boosts the Mueloliva brand
Pinlive (Shanghai) Foods (Mueloliva brand) is the most dynamic company in edible oils at the end of the review period. The player is projected to see the highest increase in retail value sales over 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in China?
- Which are the leading brands in Edible Oils in China?
- How are products distributed in Edible Oils in China?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in China?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in China - Category analysis
KEY DATA FINDINGS
Maturity and shift to eating out hinder sales
Olive oil benefits from a healthier image and price stabilisation
Health and functional products spur dynamism in edible oils
Demographic and lifestyle trends to help shape the category performance
Edible oils moves in a health-orientated direction
Promotion of healthy cooking practices to weaken usage of edible oils
The leading player invests in healthier, functional and customised offerings
Olive oil’s rebound boosts the Mueloliva brand
Supermarkets continue to dominate the landscape but the competition intensifies
Warehouse clubs expand and tap into value for money demand
Cooking Ingredients and Meals in China - Industry Overview
Sales hit by sluggish economy and declining household consumption
KEY DATA FINDINGS
Healthier direction of travel
Clean label remains the key health claim in meals and soups
Health-orientated move in sauces, dips and condiments
Convenience categories to the fore
Online grocery retailers to increase penetration and gain importance in ready meals and quick recipe kits
Use of technology to develop healthier pickled products
The leading player develops a functional and customised offer
Fujian Xinmeichen Food answers consumers cooking and lifestyle needs with NIUSAZZ frozen pizza
Supermarkets face growing competition
Retail e-commerce fits strongly with the convenience shopping trend
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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