COMPETITIVE LANDSCAPE
ZT Kruszwica SA consolidates leadership with strong local sourcing
ZT Kruszwica SA (part of Bunge Ltd) maintained its leading position in edible oils in 2025, despite a slight decline in market share. The company’s dominance rests on its well-established portfolio, led by the Kujawski brand – Poland’s best-known rapeseed oil – and Oliwer, a blend of rapeseed oil with 5% olive oil.
Imported olive oil brands gain momentum amid premiumisation
Grupo Ybarra Alimentación SL was the most dynamic player in 2025, driven by the growing popularity of its Ybarra olive oil. Positioned as a premium yet affordable alternative to higher-priced competitors such as Monini, Ybarra successfully appealed to consumers seeking Mediterranean quality without the luxury price tag.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Poland?
- Which are the leading brands in Edible Oils in Poland?
- How are products distributed in Edible Oils in Poland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Poland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Poland - Category analysis
KEY DATA FINDINGS
Rising production costs impact price and boost interest in private label
Stable growth supported by home cooking and diverse usage
Rising interest in alternative oils fuels category diversification
Steady forecast growth anchored in everyday cooking and familiarity
Health awareness to reinforce consumer preference for natural oils
ZT Kruszwica SA consolidates leadership with strong local sourcing
Imported olive oil brands gain momentum amid premiumisation
Discounters remain dominant as consumers seek value and accessibility
E-commerce expands rapidly from a small base
Cooking Ingredients and Meals in Poland - Industry Overview
Value growth largely due to higher costs and higher prices
KEY DATA FINDINGS
Healthier choices gain importance as consumers embrace cleaner labels
Convenience stores expand reach as proximity shopping strengthens
Steady forecast growth supported by essential categories and product diversity
Competitive landscape evolves as retailers strengthen private label offerings
Discounters to retain dominance while convenience formats gain ground
Unilever Polska SA retains leadership in a fragmented, competitive market
Zabka Polska and smaller specialists drive dynamism through innovation and reach
Discounters consolidate leadership through price competitiveness and product breadth
Forecourt retailers gain traction with convenience and on-the-go meal options
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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