COMPETITIVE LANDSCAPE
Dalda Foods maintains its dominance
Dalda Foods (Pvt) Ltd is expected to remain the leading player in Pakistan’s edible oils market in 2025. The company’s Dalda brand is highly familiar to consumers, with roots tracing back to the pre-Partition era.
Shujabad Agro Industries emerges as most dynamic player
Shujabad Agro Industries (Pvt) Ltd has emerged as the most dynamic players in Pakistan’s edible oils market. The company’s vertical integration model - from sourcing and processing oilseeds to branded consumer products - gives it strong control over quality, costs, and supply chain efficiency, positioning it well for expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Pakistan?
- Which are the leading brands in Edible Oils in Pakistan?
- How are products distributed in Edible Oils in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Pakistan - Category analysis
KEY DATA FINDINGS
Growing health awareness, urbanisation and economic stabilisation fuel growth
Robust growth for edible oils, despite enduring price sensitivity
Sunflower oil gains traction on back of growing health awareness
Private labels and value-priced oils to gain traction amid continuing economic pressures
Urban consumers seek healthier edible oils within accessible price ranges
Sustainable practices will slowly gain ground
Dalda Foods maintains its dominance
Shujabad Agro Industries emerges as most dynamic player
Small local grocers slowly lose share
E-commerce continues to gain traction from low base
Cooking Ingredients and Meals in Pakistan - Industry Overview
Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
Consumer experimentation and portfolio diversification drive industry growth
Health and sustainability concerns shape industry innovation
Urbanisation and lifestyle shifts will contribute to rapid growth
Health and wellness will drive innovation
Digital channels to unlock new growth opportunities
Dalda Foods maintains its market leadership through heritage, trust, and reach
Shujabad Agro Industries emerges as most dynamic player
Market remains highly fragmented
Small local grocers dominate sales
Retail channels are evolving rapidly
E-commerce emerges as most dynamic channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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