COMPETITIVE LANDSCAPE
Cape Oil & Margarine (Pty) Ltd leads with affordable brands
Cape Oil & Margarine (Pty) Ltd was the leading company in South Africa’s edible oils category in 2025, underpinned by the popularity of its flagship brand, Sunfoil and Sungold. Widespread availability across modern and traditional retail channels, combined with diverse packaging from small to large family-sized bottles, has enabled Sunfoil to cater to a broad spectrum of consumers.
Private label achieves dynamic growth over 2025
Private label emerged as the most dynamic player in the edible oils category in 2025, gaining ground by directly challenging branded competitors. With edible oils being a staple in the South African pantry, private label offerings have become increasingly sophisticated, offering consumers a compelling combination of affordability and quality.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in South Africa?
- Which are the leading brands in Edible Oils in South Africa?
- How are products distributed in Edible Oils in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in South Africa - Category analysis
KEY DATA FINDINGS
Sunflower oil benefits from consumer price-sensitivity
Households switch to more affordable seed oils
Sunflower oil gains ground amid price sensitivity and promotions
Hybrid edible oils are expected to gain prominence
Olive oil to retain appeal among higher-income groups
New food labelling requirements are still pending
Cape Oil & Margarine (Pty) Ltd leads with affordable brands
Private label achieves dynamic growth over 2025
Supermarkets boost share of edible oils with targeted promotional tactics
Cooking Ingredients and Meals in South Africa - Industry Overview
Rise in home cooking boosts demand
KEY DATA FINDINGS
Health and convenience trends provide growth stimulus
Price hikes and evolving cooking habits impact edible oils
High cost of living weighs on purchasing decisions driving value choices
Prevalence of home cooking will nurture category performance
Brands to seek new ways to create value as price competition becomes unsustainable
Strong growth potential ahead for retail e-commerce
Tiger Consumer Brands Ltd holds a slim lead in fragmented landscape
Unilever South Africa (Pty) Ltd is a well-established player with familiar brands
Supermarkets take a decisive lead
Small local grocers still play a crucial role
On-demand delivery services support development of retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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