COMPETITIVE LANDSCAPE
Biser Oliva AD leads edible oils, driven by its strong sunflower oil brands
In 2025, Biser Oliva AD remained the market leader in edible oils, primarily due to its dominant position in the sunflower oil category with the Biser brand, despite a slight loss in market share. It was closely followed by Bunge Romania SRL and Papas Olio AD, key competitors with their well-established sunflower oil brands, Kaliakra and Papas.
Via F De Cecco and Avendi OOD drive growth in olive oil during 2025
The fastest-growing company in edible oils in 2025 was Via F De Cecco, which rebounded strongly after a period of decline caused by high olive oil prices. Its De Cecco brand expanded its presence across most retail chains, even appearing in some stores for the first time, and benefited from frequent deep price promotions.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Bulgaria?
- Which are the leading brands in Edible Oils in Bulgaria?
- How are products distributed in Edible Oils in Bulgaria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Bulgaria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Bulgaria - Category analysis
KEY DATA FINDINGS
Bulgaria's edible oil market sees value sales rise driven by sunflower oil demand and olive oil recovery
Value sales of edible oils rise in 2025, led by the strong performance of sunflower oil
Volume sales of olive oil recover following two years of declines in Bulgaria
Bulgarian sunflower oil thrives on domestic stability and premium product growth
Sunflower oil will remain a key driver of growth as rapeseed oil will gain ground
Health trends and innovation are set to support ongoing growth in olive and specialty oils
Local and international retail chains are expected to expand into smaller cities
Biser Oliva AD leads edible oils, driven by its strong sunflower oil brands
Via F De Cecco and Avendi OOD drive growth in olive oil during 2025
Hypermarkets and supermarkets lead distribution due to variety and pricing
Hypermarkets and discounters drive growth in edible oil distribution
Cooking Ingredients and Meals in Bulgaria - Industry Overview
Bulgaria's cooking ingredients and meals market grows through rising wages and convenience trends
KEY DATA FINDINGS
Rising wages and VAT hikes drive the home cooking trend and supports sales
Ongoing price sensitivity boosts demand for private label products
Health-conscious choices and demand for convenience drives sales in 2025
Sales are expected to grow while Eurozone entry spurs price control concerns
Convenience is set to fuel growth, especially in ready meals and frozen pizza
There is set to be a growing preference for private labels and retail e-commerce in Bulgaria
Biser Oliva AD retains its leads while Lidl’s private label goods gain ground
Kotányi and Iglotex lead growth in herbs and spices, and frozen pizza
Supermarkets and hypermarkets strengthen their lead in the 2025 distribution landscape
Retail e-commerce and discounters lead distribution channel growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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