COMPETITIVE LANDSCAPE
Foodstuffs strengthens its lead by meeting value needs without dropping quality cues
Foodstuffs consolidated a leading position by giving households reliable, well-priced choices under Pams while preserving the markers shoppers care about – clear origin labelling, consistent taste and formats that fit weekly budgets. As olive prices ran hot, private label brands captured more top-up and stock-up missions across canola and sunflower, and even served as a pragmatic bridge when shoppers paused premium purchases.
William Aitken & Co stabilises premium olive with a quality-first, standards-led stance
After two tough seasons globally, William Aitken & Co steadied its flagship Lupi line by doubling down on integrity – tight adherence to international olive-oil standards, rigorous sensory and chemistry testing, and transparent communication on why price movements can lag harvest news. As new-season European oils flowed, availability improved and sticker shock began to soften, loyal users migrated back to familiar flavour profiles while occasional buyers re-entered the set.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in New Zealand?
- Which are the leading brands in Edible Oils in New Zealand?
- How are products distributed in Edible Oils in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in New Zealand - Category analysis
KEY DATA FINDINGS
Sales benefit from consumers buying a range of options
Volumes rebound while value edges higher on mix and renewed confidence
Olive oil dynamics highlight the importance of supply resilience and transparent pricing
Steady value growth shaped by wellness demand and more resilient sourcing
Health and wellness priorities elevate extra-virgin and high-heat choices
Foodstuffs strengthens its lead by meeting value needs without dropping quality cues
William Aitken & Co stabilises premium olive with a quality-first, standards-led stance
Supermarkets remain the anchor as private label brands widen everyday choice
E-commerce grows from a small base as omnichannel habits bed in
Cooking Ingredients and Meals in New Zealand - Industry Overview
Price-sensitivity persists, benefiting private label
KEY DATA FINDINGS
Health and wellness steer product development
Reformulation and transparency reshape sauces and condiments
From “quick fixes” to “fakeaways”
Moderate value growth amid cost and supply pressures
Health and wellness define long-term value
Market reform and digital retail transformation
Heinz Wattie’s maintains market leadership
Foodstuffs drives growth through Pams private label
Supermarkets remain the dominant retail format
E-commerce emerges as the most dynamic channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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