PROSPECTS AND OPPORTUNITIES
Brands focus on marketing olive oil substitutes, with a focus on local production
New Zealand’s heavy reliance on international olive oil supply presents challenges for the forecast period. With global scarcity in place, it will take time for the market to stabilise and return to previous volume levels, with an ongoing volume decline predicted for 2025.
Players are set to highlight health benefits to enhance consumer awareness
In a highly competitive market, maintaining price differentiation will be essential across the forecast period. Consumers in New Zealand will become increasingly vigilant about their purchasing choices, with around 70% actively seeking healthy ingredients in foods and beverages.
Olive oil blends present an opportunity for innovation and growth
Olive oil supply conditions are expected to remain consistent over the early forecast period, leading to continued increases in unit prices. Despite these price hikes, consumers are increasingly seeking healthy alternatives, which has led to the rise of various edible oils positioned as substitutes for traditional olive oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in New Zealand?
- Which are the leading brands in Edible Oils in New Zealand?
- How are products distributed in Edible Oils in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in New Zealand - Category analysis
KEY DATA FINDINGS
The shortage of olive oil leads consumers to look for suitable alternatives
A rise in private label products as consumers look for affordable essentials
Brands offer a variety of pack sizes to appeal to cost-saving consumers
Brands focus on marketing olive oil substitutes, with a focus on local production
Players are set to highlight health benefits to enhance consumer awareness
Olive oil blends present an opportunity for innovation and growth
Cooking Ingredients and Meals in New Zealand - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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