COMPETITIVE LANDSCAPE
Private label gains a competitive edge with a good price-quality ratio
Colruyt Group is projected to increase its retail value share marginally in edible oils over 2025 to maintain its leadership of a highly fragmented competitive landscape. It offers the Colruyt private label, which is ranked second in olive oil, but also strong in other types of edible oils to lead overall.
The fastest-growing players benefit as olive oil prices fall
Aceites Carbonell (Carbonell) and Magkoutis Produits de Grece (Terra Creta) are projected to post the highest retail value sales growth rates over 2025. These small players are active solely in olive oil in edible oils.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Belgium?
- Which are the leading brands in Edible Oils in Belgium?
- How are products distributed in Edible Oils in Belgium?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Belgium?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Belgium - Category analysis
KEY DATA FINDINGS
Unit price dips benefit sales but cost concerns persist
Fall in the average unit price sees olive oil rebound in 2025
Olive oil leverages best health and wellness positioning to win consumers’ favour
Faster retail volume over value (constant 2025 prices) growth as the average unit price drops
Shift to out-of-home activities to favour foodservice over retail volume growth
Natural/organic claims to gain importance
Private label gains a competitive edge with a good price-quality ratio
The fastest-growing players benefit as olive oil prices fall
Wide private label offer favours supermarkets
Delivery systems marry convenience to boost e-commerce
Cooking Ingredients and Meals in Belgium - Industry Overview
Good performance as unit prices stabilise
KEY DATA FINDINGS
Convenience and indulgence trends provide key growth drivers
Health and wellness positioning gains weight
Innovation helps to raise the profile of and stimulate interest in meal kits
Easing of economic pressures to engender a push-pull effect
Consumers to show sophistication in their product choices
Sunday opening to spur purchases of premium options
Strong private label presence across cooking ingredients and meals
Lotus Bakeries creates dynamism through marketing and advertising
Supermarkets remains the key channel despite growing competition
Retail e-commerce continues to develop and grow in cooking ingredients and meals
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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