PROSPECTS AND OPPORTUNITIES
Sunflower oil will see more robust growth compared to other edible oils
Although it is a mature industry in Turkey, sunflower oil is expected to be the preferred choice among both households and food service across the forecast period. Production and stock management capacity is strong in the country, which ensures supply security and provides a competitive price level.
Olive oil's healthy image benefits sales of the product across the forecast period
In addition to the high demand for olive oil among foreign tourists in the food service channel, there is an opportunity for olive oil to become far more popular in Turkey over the forecast period, aligned with the rising health and wellness trend. The trend for healthier eating is encouraging more consumers to review the nutritional content of what they consume, having a rising impact on their purchasing decisions.
Demand for unbranded, local olive oil rises, challenging branded players
The forecast period is expected to see ongoing inflation, challenging household spending power in the country. Leading names in edible oils will focus on reducing overhead costs, while many will sacrifice margins to offer competitive price points.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Turkey?
- Which are the leading brands in Edible Oils in Turkey?
- How are products distributed in Edible Oils in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Turkey - Category analysis
KEY DATA FINDINGS
Edible oil consumption continues to thrive, driven by sunflower oil
Olive oil price increases restricts volume growth and boost sunflower consumption
Private label and local producers see sales rise as price sensitivity increases
Sunflower oil will see more robust growth compared to other edible oils
Olive oil's healthy image benefits sales of the product across the forecast period
Demand for unbranded, local olive oil rises, challenging branded players
Cooking Ingredients and Meals in Turkey - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!