COMPETITIVE LANDSCAPE
Discounters and established brands shape edible oils in 2025
In 2025, BIM Birlesik Magazacilik AS remained the leading player in edible oils, despite experiencing a slight dip in share over the year. As a discount retailer, BIM continued to capitalise on regular promotions and a focused product range, featuring well-known edible oil brands such as Komili alongside competitively priced private labels.
Kristal Ticaret ve Sanayi Kontuvari AS records the strongest uplift in share
In 2025, Kristal Ticaret ve Sanayi Kontuvari AS emerged as the most dynamic performer in edible oils in Turkey. This impressive performance was primarily fuelled by the growing popularity of its leading brand, Kristal, well known for its premium quality and authentic Turkish heritage.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Turkey?
- Which are the leading brands in Edible Oils in Turkey?
- How are products distributed in Edible Oils in Turkey?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Turkey?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Turkey - Category analysis
KEY DATA FINDINGS
2025 DEVELOPMENTS
Edible oils sustain double-digit value growth supported by home cooking trends
Olive oil drives value growth as consumers appreciate its heart-healthy properties
Alternative oils gain traction as health-conscious and cost-savvy consumers diversify purchases
Olive oil is poised to expand as health-conscious choices shape consumer demand
Economic pressures and innovation are set to influence edible oils
Discounters and established brands shape edible oils in 2025
Kristal Ticaret ve Sanayi Kontuvari AS records the strongest uplift in share
Supermarkets remain the leading channel, as consumers appreciate a wide product assortments
Competitive pricing allows discounters to gain share within edible oils
Cooking Ingredients and Meals in Turkey - Industry Overview
Inflation and home cooking drive growth in cooking ingredients and meals in Turkey
KEY DATA FINDINGS
Shifts in consumer behaviour drive growth in cooking ingredients and meals
Pricing pressures lead retailers to focus on promotional campaigns and discounts
Home cooking sustains demand for affordable, traditional ingredients
The rising trend of home cooking is set to drive shifts in cooking ingredients and meals
Convenience and innovation and expected to drive growth across the forecast period
Retail e-commerce and digital channels are set to influence the forecast performance
BIM Birlesik Magazacilik and Bunge Gida Sanayi ve Ticaret lead cooking ingredients and meals in 2025
Olive oil brand Kristal boosts growth for Kristal Ticaret ve Sanayi Kontuvari AS
Discounters strengthens its presence, however brand trust remains key in some categories
Convenience, competitive pricing and enhanced logistics boosts growth for retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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