COMPETITIVE LANDSCAPE
Minerva SA retains leadership through heritage and scale
Minerva SA remained the leading company in edible oils in 2025, leveraging its extensive heritage, trusted brand image and diversified portfolio. The company’s strong presence across multiple olive oil and blended oil lines enables it to serve both premium and mainstream consumers.
Melissa Kikizas SA gains momentum through innovation and sustainability
Melissa Kikizas SA, through its Terra Creta brand, emerged as one of the most dynamic players in 2025. Terra Creta’s “Grand Cru” extra virgin olive oil – produced exclusively from Koroneiki olives – earned international recognition, ranking among the world’s top ten olive oils in the EVOO World Ranking and the highest-rated Koroneiki globally.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Greece?
- Which are the leading brands in Edible Oils in Greece?
- How are products distributed in Edible Oils in Greece?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Greece?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Greece - Category analysis
KEY DATA FINDINGS
High prices hinder olive oil
Value sales ease as high prices weigh on household budgets
Corn oil leads as affordability and familiarity drive choice
Gradual recovery and sustained cultural relevance
Health and wellness: authenticity and provenance remain the gold standard
Sustainability and digital transformation reshape production and visibility
Minerva SA retains leadership through heritage and scale
Melissa Kikizas SA gains momentum through innovation and sustainability
Supermarkets remain the dominant retail channel
E-commerce and niche online platforms expand visibility
Cooking Ingredients and Meals in Greece - Industry Overview
Health consciousness shaping demand but cost concerns rise
KEY DATA FINDINGS
Convenience, flexibility and time-saving solutions underpin growth
Wellness and quality cues reinforce purchasing decisions
Continued expansion underpinned by innovation and household routines
Health and wellness trends to shape future formulation
Digital retail channels to accelerate convenience culture
Minerva SA leads through heritage, quality and diversification
Afoi Karageorgiou AEVE expands presence through innovation and investment
Private label deepens penetration across key categories
Supermarkets remain the cornerstone of category sales
E-commerce and digital grocery platforms accelerate fastest
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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