PROSPECTS AND OPPORTUNITIES
Sunflower oil is pivotal to the development of edible oils
The sales performance of sunflower oil over the forecast period will largely dictate the trend in edible oils overall. Sunflower oil is a commodity that is deeply rooted in Romanian cuisine and its retail price will remain a key determinant of volume sales over the period.
Niche oils to enjoy solid growth from a low sales base
Niche categories are expected to witness the most dynamic growth over the forecast period mainly due to health or cooking attributes. Compared to sunflower oil, all other types of oil will remain niche in Romania, but they face strong growth potential.
Blended oils and other edibles oils will create further diversification
Further diversification in the range of oils is expected over the forecast period to satisfy growing demand. Since olive oil is perceived by many consumers as unsuitable for cooking due to its low burning point, modern retailers are expected to carry olive oil blends including products dedicated specifically to cooking.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Romania?
- Which are the leading brands in Edible Oils in Romania?
- How are products distributed in Edible Oils in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Romania - Category analysis
KEY DATA FINDINGS
Lower prices of sunflower oil drive marginal volume growth
Olive oil usage is limited with demand hampered by high prices
Private label consolidates its leading position in sunflower oil
Sunflower oil is pivotal to the development of edible oils
Niche oils to enjoy solid growth from a low sales base
Blended oils and other edibles oils will create further diversification
Cooking Ingredients and Meals in Romania - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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