COMPETITIVE LANDSCAPE
Bunge Romania and Expur lead through strong local brands and innovation
Bunge Romania remained the leading manufacturer in edible oils in 2025, supported by its extensive portfolio and strong local brand heritage. Its flagship brands, Floriol and Unisol, are positioned as trusted, high-quality oils suitable for everyday use, while Unirea and Raza Soarelui cater to more price-sensitive consumers.
Smaller and international players bring dynamism and diversity
Smaller and niche players injected dynamism into the category in 2025, particularly within the fast-growing olive oil segment. Brands such as Terra Creta and Monini capitalised on consumers’ increasing interest in Mediterranean flavours and premium oils.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Romania?
- Which are the leading brands in Edible Oils in Romania?
- How are products distributed in Edible Oils in Romania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Romania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Romania - Category analysis
KEY DATA FINDINGS
Government price controls continue to shape growth
Sunflower oil continues to define the overall market
Smaller oil types gain ground among health-conscious consumers
Sunflower oil to remain the benchmark, with price a key determinant
Health, experimentation, and niche oils to drive diversification
Premiumisation and innovation to support long-term growth
Bunge Romania and Expur lead through strong local brands and innovation
Smaller and international players bring dynamism and diversity
Modern retailing consolidates leadership through pricing and accessibility
E-commerce gains traction as manufacturers adapt to digital retailing
Cooking Ingredients and Meals in Romania - Industry Overview
Higher energy costs boost prices but sunflower oil benefited from price regulations
KEY DATA FINDINGS
Edible oils drive overall market performance
Traditional products remain essential in the household basket
Growth to continue amid lingering inflationary pressures
Cautious consumer behaviour and local production to shape the outlook
Modern grocery retailing to consolidate its position
Private label leads thanks to strong presence in edible oils
Small players inject dynamism through innovation and visibility
Modern grocery retailing remains dominant amid price sensitivity
Convenience and local grocers maintain relevance for everyday shopping
E-commerce and foodservice show steady development
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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