COMPETITIVE LANDSCAPE
Dijamant continues to lead sales
Dijamant AD is expected to remain the leading player in Serbia’s edible oils market, supported by the strength of its flagship Dijamant brand. However, given the fact that consumers remain highly price sensitive - particularly following the removal of price restrictions - private label collectively holds the largest overall share.
Price sensitivity drives continued shift towards private label edible oils
High price growth and ongoing consumer price sensitivity are encouraging Serbians to increasingly switch to private label edible oils. Beyond their more affordable pricing, private label assortments are also expanding to include higher-quality and premium options.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Serbia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Serbia?
- Which are the leading brands in Edible Oils in Serbia?
- How are products distributed in Edible Oils in Serbia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Serbia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Serbia - Category analysis
KEY DATA FINDINGS
Price-sensitivity supports growth for private label
Price increases and government policies drive growth in edible oils
Sunflower oil prices surge, while olive oil gains ground thanks to its health benefits
Modest growth amid ongoing price sensitivity
Olive oil will benefit from positive health perception
Serbian government will continue to regulate edible oils and improve labelling standards
Dijamant continues to lead sales
Price sensitivity drives continued shift towards private label edible oils
Small local grocers continue to share
E-commerce experiences rapid growth
Cooking Ingredients and Meals in Serbia - Industry Overview
Busy lifestyles boosting demand for convenient options but price sensitivity remains high
KEY DATA FINDINGS
Increasingly busy lifestyles drive sales
Consumers remain price sensitive
Shift towards natural, health-focused, and plant-based products
Government caps likely to ease food prices
Price sensitivity will continue to shape consumer behaviour
Health and wellness trend will gain traction
Polimark continues to lead sales
Carapelli sees strongest growth
Private label gains traction
Small local grocers face pressure from modern retail
E-commerce emerges as fastest growing channel
Discounters grow through quality positioning
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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