COMPETITIVE LANDSCAPE
La Fabril leads sales, despite losing share to private label
In Ecuador, La Fabril remains the leading player in edible oils, supported by a broad portfolio of well-known brands including La Favorita, Aceite Girasol, Aceite Criollo, Maizol, Sabrosón Sin Colesterol, and Carbonell. These brands are well established in local households and have historically shaped the category.
Grupo Jaenoliva leads growth through strategic distribution
The fastest-growing player is Grupo Jaenoliva SA, whose success is driven by a strategic distribution model. Its oils are imported through multiple large-scale distributors, most notably Corporación Favorita and Corporación El Rosado, the two largest retail groups in Ecuador.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Ecuador?
- Which are the leading brands in Edible Oils in Ecuador?
- How are products distributed in Edible Oils in Ecuador?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Ecuador?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Ecuador - Category analysis
KEY DATA FINDINGS
Ecuador's edible oils market stabilises as consumers seek healthier affordable options
Falling palm oil prices weigh on edible oils value sales
Sunflower oil leads growth
Edible oils market face modest growth amid enduring price sensitivity and rise of private labels
Health and wellness trends will shape consumer choices
Innovation to drive premiumisation in edible oils
La Fabril leads sales, despite losing share to private label
Grupo Jaenoliva leads growth through strategic distribution
Small local grocers retain vital role
Discounters continue to expand
Cooking Ingredients and Meals in Ecuador - Industry Overview
Ecuador's cooking ingredients market evolves with affordability pressures and changing consumer needs
KEY DATA FINDINGS
Market stabilises amid decline palm oil prices
Home-cooking trend sustains growth in sauces, dips, and condiments
Economic pressures drive value-seeking behaviours
Steady but modest growth expected
Smaller family sizes will present new opportunities
Practicality in meal preparation will drive demand for convenient formats
La Fabril maintains leadership despite rising private label competition
Private label emerges as a key growth driver
Supermarkets remains primary channel for cooking ingredients and meals
Discounters attract price-sensitive shoppers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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