COMPETITIVE LANDSCAPE
Mercadona and Deleo maintain overall leadership in 2025
Mercadona is the leading company in 2025, its position as the largest retailer in Spain positioned it to offer value for money offer to consumers. Among branded players Deoleo maintains its leadership thanks to its strong position in olive oil and consumer trust in the Carbonell brand, especially as the price gap with private labels is relatively narrow compared to other categories.
Mueloliva and Aceites Abril post solid growth
Mueloliva is showing robust growth within edible oils in 2025, however, its market size is very small. Another dynamic company is Aceites Abril, benefiting from growing brand recognition and an expanding product range across both sunflower and olive oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Spain?
- Which are the leading brands in Edible Oils in Spain?
- How are products distributed in Edible Oils in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Spain - Category analysis
KEY DATA FINDINGS
Sunflower oil shines thanks to affordable prices
Falling olive oil prices drive volume recovery but reduce value sales
Sunflower oil maintains momentum as affordable cooking staple
Stabilising prices and new regulations support long-term market balance
Health-driven innovation set to enhance value proposition of olive oil
New regulation should strengthen transparency and quality standards in vegetable oils
Mercadona and Deleo maintain overall leadership in 2025
Mueloliva and Aceites Abril post solid growth
Supermarkets continues to dominate, benefiting from convenience
Retail e-commerce sees further expansion as retailers focus on improving infrastructure
Cooking Ingredients and Meals in Spain - Industry Overview
Consumers seeking convenience and quality
KEY DATA FINDINGS
Convenience and changing lifestyles fuel growth in ready meals and soups
Health-conscious innovation and natural ingredients shape product development
Tourism and global influences boost demand for international flavours
Convenience, health and stable prices underpin positive outlook for cooking ingredients and meals in Spain
Evolving lifestyles and affordability to sustain demand for ready meals
Health awareness and regulatory changes will drive innovation and trust
Mercadona leads as Deoleo invests in innovation and sustainability
HelloFresh and Andro enjoy rapid expansion in 2025
Supermarkets strengthens dominance through adaptation and digital innovation
E-commerce and quick commerce accelerate as convenience expectations rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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