COMPETITIVE LANDSCAPE
Competitive pricing and modern facilities cements Watt’s position in edible oils landscape
Watt’s SA controls leading brands such as Chef, Belmont, Cristal, La Reina, and Mazola, which are widely recognised for quality in Chilean households and cater to specific needs. Chef is the leader in premium oils for daily cooking and frying, Mazola specializes in corn oil with a neutral flavour and high smoke point, and Cristal focuses on affordable options for mass consumption.
Emerging brand Huasco achieves strong performance
Huasco from Soho SpA has emerged as one of the fastest-growing olive oil brands in Chile, driven by the brand’s strategic positioning in the premium segment. By offering high-quality extra virgin olive oil with a maximum acidity of 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Chile?
- Which are the leading brands in Edible Oils in Chile?
- How are products distributed in Edible Oils in Chile?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Chile?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Chile - Category analysis
KEY DATA FINDINGS
Edible oils impacted by cautious spending
Price increases underpin value growth in olive oil
Sticky inflation places strong focus on affordability
Moderate recovery ahead for Chile’s edible oils market as prices stabilise
Olive oil gains ground as Chilean consumers prioritise health and natural products
Private label to expand share with diverse edible oil offerings
Competitive pricing and modern facilities cements Watt’s position in edible oils landscape
Emerging brand Huasco achieves strong performance
Supermarkets lead distribution of edible oils
Small local grocers witness a rebound in share
Cooking Ingredients and Meals in Chile - Industry Overview
Consumer caution and supply issues lead to slower growth
KEY DATA FINDINGS
Disruptions to raw material supply weigh on category performance
Economic constraints weigh on consumer spending patterns
Urban consumers are prioritising health and convenience, but taste remains important
Broad health trend will fuel product innovations
Value-based spending patterns will prevail
Convenience blended with affordability offers tangible benefits to shoppers
Domestic player Watt’s SA is leading manufacturer in cooking ingredients and meals
Gallina Blanca SA asserts dominant position in liquid stocks and fonds
Modern grocery retailers dominate distribution led by supermarkets
Small local grocers witness a rebound in value share
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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