COMPETITIVE LANDSCAPE
Zvijezda consolidates leadership through scale, pricing and wellness positioning
Zvijezda dd maintained its leading position in edible oils, leveraging its extensive portfolio across sunflower, blended and olive oil lines. Its breadth in everyday sunflower oil anchored category leadership, complemented by innovation in health-oriented blends such as Omegol.
Fortenova Grupa emerges as the most dynamic player through private label expansion
Fortenova Grupa achieved the strongest growth in 2025, driven by the expansion of private label within the Konzum retail network and the strategic introduction of the K Plus olive oil range. This broadened access to lower-priced alternatives during a period of heightened price sensitivity.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Croatia?
- Which are the leading brands in Edible Oils in Croatia?
- How are products distributed in Edible Oils in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Croatia - Category analysis
KEY DATA FINDINGS
Health and provenance key factors for consumers
Olive oil retains premium leadership despite easing prices
Steady value gains expected as pricing stabilises and local capacity strengthens
Health and wellness continue to define consumer priorities
Policy measures and origin protection reinforce stability and trust
Zvijezda consolidates leadership through scale, pricing and wellness positioning
Fortenova Grupa emerges as the most dynamic player through private label expansion
Supermarkets dominate as price, range and convenience align
E-commerce gains traction as producers and tourists drive online repeat sales
Cooking Ingredients and Meals in Croatia - Industry Overview
Sales benefit from unit price stabilisation
KEY DATA FINDINGS
Trade dynamics and input volatility shape the competitive landscape
Tourism boosts shelf-stable meals and convenience lines
Quality control and provenance gain importance
Steady growth outlook led by sauces, meals and convenience innovation
Domestic production investments reinforce competitiveness
Modern retail and digital fulfilment drive future channel dynamics
Podravka consolidates leadership through investment and innovation
Fortenova Grupa drives fastest growth through pricing strategy and brand agility
Private label performance remains mixed but strategically important
Supermarkets consolidate leadership through range, promotions and tourist reach
E-commerce accelerates as digital habits deepen
Retail outperforms foodservice as at-home and tourist consumption dominate
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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