COMPETITIVE LANDSCAPE
Private label consolidates share as brands pursue innovation
Competition in edible oils remained intense in 2025, with private label strengthening its position across all major retail channels. Retailers leveraged scale and frequent promotions to attract price-sensitive households, offering reliable quality at lower cost.
Fortenova Magyarország emerges as the most dynamic player
Among manufacturers, Fortenova Magyarország was the most dynamic company in 2025, achieving above-average growth through a blend of private label supply partnerships and selective branded expansion. The company leveraged its integrated logistics and retailer collaborations to increase penetration in both sunflower and olive oils, while maintaining strong trade relationships across discount and supermarket channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Hungary?
- Which are the leading brands in Edible Oils in Hungary?
- How are products distributed in Edible Oils in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Hungary - Category analysis
KEY DATA FINDINGS
Price pressures ease but cost concerns persist
Value sales rise as sunflower oil remains dominant and healthier choices expand
Sunflower and olive oil drive category performance
Steady growth led by health and functional innovation
Health and wellness: Functionality, naturalness and moderation
Technology and sustainability improve efficiency and trust
Private label consolidates share as brands pursue innovation
Fortenova Magyarország emerges as the most dynamic player
Discounters dominate edible-oil sales
Online grocery and digital platforms expand gradually
Cooking Ingredients and Meals in Hungary - Industry Overview
Consumers seeking convenience and value
KEY DATA FINDINGS
Health, convenience and premiumisation shape demand
Changing lifestyles and hybrid cooking culture
Health-focused reformulation and functional innovation
Younger consumers drive global flavour and digital experimentation
Retail technology reshapes access and personalisation
Strategic realignment and capacity investment among key players
Retail transformation intensifies price competition
Discounters dominate everyday shopping missions
E-commerce and smart retail become key growth frontiers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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