COMPETITIVE LANDSCAPE
VFI holds the lead
Vereinigte Fettwarenindustrie (VFI) remained the market leader in edible oils in 2025. VFI is a modern family business with a long tradition.
VOG sees strong performance
VOG was the most dynamic company in 2025. The local company attributes its success to its local rapeseed oil brand, Rapso.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Austria?
- Which are the leading brands in Edible Oils in Austria?
- How are products distributed in Edible Oils in Austria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Austria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Austria - Category analysis
KEY DATA FINDINGS
Local products growing in popularity
Growing interest in sustainable, regional edible oils
Strong performance from soy oil
Continuing demand for edible oils
Health and wellness to exert a growing influence
Growing interest in sustainability
VFI holds the lead
VOG sees strong performance
Supermarkets remains dominant
Retail e-commerce sees significant expansion
Cooking Ingredients and Meals in Austria - Industry Overview
Increased raw material costs boost value, while consumers look for convenience
KEY DATA FINDINGS
Convenience the key factor in shaping demand
Strong focus on health and wellness
Sustainability a requirement
Ongoing demand for convenience
Health and sustainability
Continued strength of supermarkets
Unilever’s strength founded on well-established brands
Significant role for private label
Supermarkets benefits from high store density
Strong growth in forecourt retailers and retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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