PROSPECTS AND OPPORTUNITIES
Domestic brands emphasise their locality and tell their stories to resonate with local consumers
Domestic brands will remain strong over the forecast period, notably so with the boost given to rapeseed oil in light of the challenges faced by olive oil. Indeed, domestic rapeseed oil manufacturers tend to stress the local ingredients and origin of their oils, such as seen with the aforementioned examples from Virgino, which also features the Produce of Finland logo and Heat Symbol, as well as others such as Alavuden.
An array of new products expected as the Rainbow brand is phased out
It is noteworthy that S Group is phasing out its Rainbow brand, which has been present in the country for over 50 years. The idea is to replace the line with even more affordable options, although this process is expected to take some time and the Rainbow brand is expected to remain present on store shelves through to 2026, as the group intends to continue to use its existing Rainbow stock.
Ongoing developments expected, such as new formats, flavour profiles, and sustainability drives
Further new product developments are expected in edible oils over the forecast period, featuring value-added innovations as well as new flavour offerings. For example, as seen with the Keiju brand (from Bunge Finland Oy) introducing two new spray oils – a lemon variant in rapeseed oil, and an extra virgin spray olive oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Finland?
- Which are the leading brands in Edible Oils in Finland?
- How are products distributed in Edible Oils in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Finland - Category analysis
KEY DATA FINDINGS
Edible oils achieves a positive performance despite challenges seen within olive oil
Rapeseed oil benefits from the decline of olive oil
Private labels and domestic brands resonate well with consumers
Domestic brands emphasise their locality and tell their stories to resonate with local consumers
An array of new products expected as the Rainbow brand is phased out
Ongoing developments expected, such as new formats, flavour profiles, and sustainability drives
Cooking Ingredients and Meals in Finland - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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