COMPETITIVE LANDSCAPE
Kesko Oyj leads edible oils with a diverse range of private label offerings
The Finnish retail giant Kesko Oyj maintained its leading position in edible oils in 2025, increasing its share during the year. The player offers a comprehensive range of private label products.
S Group emerges as the most dynamic player, offering three distinct private label ranges
Domestic retail giant S Group was the most dynamic player in edible oils in Finland in 2025, achieving a strong increase in share through its private label offerings. The company markets three distinct private label lines: Xtra, its more affordable range; Kotimaista, which exclusively features domestically produced products; and Coop, which replaced the former Rainbow range.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Finland?
- Which are the leading brands in Edible Oils in Finland?
- How are products distributed in Edible Oils in Finland?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Finland?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Finland - Category analysis
KEY DATA FINDINGS
Cost-conscious consumers trading down while ready meals pose competition
Rising convenience and price sensitivity weigh on edible oil sales
Health, heritage and convenience drive growth for rapeseed oil in 2025
Growth in edible oils is set to be driven by premiumisation, health and sustainability
Emphasis on health, wellness, and convenience will drive innovation in edible oils
Sustainability and domestic sourcing are expected to drive innovation in edible oils
Kesko Oyj leads edible oils with a diverse range of private label offerings
S Group emerges as the most dynamic player, offering three distinct private label ranges
Hypermarkets lead edible oil sales through a wide selection and competitive pricing
Retail e-commerce gains ground in edible oils as convenience and assortment drive growth
Cooking Ingredients and Meals in Finland - Industry Overview
Stagnation linked to price-sensitivity although demand for convenience benefits sales
KEY DATA FINDINGS
Value sales remain stagnant during ongoing price sensitivity in Finland
Convenience remains a key driver of sales for cooking ingredients and meals
Health and wellness continues to influence product development
Premiumisation is expected to drive value growth in cooking ingredients and meals
Domestic origin and sustainability will remain key competitive strategies
Retail e-commerce and discounters are set to drive subtle shifts in distribution dynamics
Kesko Oyj strengthens its lead through trusted private labels and consumer driven innovation
Niche players drive dynamic growth in cooking ingredients and meals during 2025
Hypermarkets lead sales as consumers appreciate the wide selection and affordable price points
Retail e-commerce was the most dynamic channel in 2025 driven by convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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