COMPETITIVE LANDSCAPE
Sovena SA maintains leadership through innovation and sustainability
Sovena SA remained the leading company in edible oils in 2025, supported by its strong portfolio and well-established brands Oliveira da Serra and Fula. Oliveira da Serra continues to lead in olive oil, while Fula holds a strong position in vegetable and seed oils.
Celeiro Dieta emerges as a dynamic niche player focused on health and well-being
Celeiro Dieta stood out as one of the most dynamic players in 2025, despite being smaller than the major market leaders. The company continues to build a strong reputation in the health and wellness segment, offering a wide range of natural and organic oils under various quality brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Portugal?
- Which are the leading brands in Edible Oils in Portugal?
- How are products distributed in Edible Oils in Portugal?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Portugal?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Portugal - Category analysis
KEY DATA FINDINGS
Price fluctuations have swift impact on olive oil demand
Olive oil remains essential but subject to price volatility
Rapeseed oil drives performance among vegetable and seed oils
Category growth expected to continue, supported by stable supply and lower prices
Health, quality, and changing cooking habits will influence consumption
Sustainability and innovation to remain central to category development
Sovena SA maintains leadership through innovation and sustainability
Celeiro Dieta emerges as a dynamic niche player focused on health and well-being
Supermarkets remain the preferred shopping destination for edible oils
E-commerce continues to grow on the back of convenience and price awareness
Cooking Ingredients and Meals in Portugal - Industry Overview
Widening product range in many areas supports growth
KEY DATA FINDINGS
Convenience remains a key driver as consumers seek time-saving solutions
Growing demand for affordable, traditional meal options
Health and naturalness continue to shape consumer preferences
Price sensitivity influences purchasing behaviour
Steady forecast growth with stronger focus on affordability and value
Convenience and meal solutions to lead category development
Sustainability and innovation to remain central themes
Sonae maintains category leadership through private label strength
Unilever sustains a strong branded portfolio and marketing investment
Nueva Pescanova emerges as the most dynamic player
Private label gains visibility and trust
Supermarkets remain dominant, supported by expansion and promotions
E-commerce drives dynamism through convenience and alignment with in-store offers
Foodservice supported by tourism but constrained by price sensitivity
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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