COMPETITIVE LANDSCAPE
Tai Sun maintains its lead in a consolidated landscape
In 2025, local brand Tai Sun Enterprise Co Ltd maintained its lead ahead of Standard Foods Corp in a relatively consolidated competitive landscape, albeit with a slight loss of share. Tai Sun has sought to maintain its position by partnering with e-commerce retailer Coupang to introduce more new and exclusive products.
Smaller brands gain traction by offering novelty and high-quality nutritional profiles
“Others” saw a notable increase in share, reflecting the evolving nature of the category as smaller niche brands offering artisanal fare gain a toehold. For example, one such brand, Oilicious, has seen a notable rise in demand in Taiwan over the past few years.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Taiwan?
- Which are the leading brands in Edible Oils in Taiwan?
- How are products distributed in Edible Oils in Taiwan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Taiwan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Taiwan - Category analysis
KEY DATA FINDINGS
Growth across metrics for edible oils in 2025
Increasing health consciousness has expanded variety of edible oils available in Taiwan
Rising olive oil prices drive consumers to look for alternatives
Premium olive oil consumption likely to increase with more varieties and upgraded quality
Niche edible oils set to see rising popularity
Sustainability efforts may see increased partnerships
Tai Sun maintains its lead in a consolidated landscape
Smaller brands gain traction by offering novelty and high-quality nutritional profiles
Supermarkets and hypermarkets collectively dominate distribution
E-commerce benefits from offering lower prices, delivery and a wide range of products
Cooking Ingredients and Meals in Taiwan - Industry Overview
Cooking ingredients and meals sees growth in 2025
KEY DATA FINDINGS
Growth across metrics for cooking ingredients and meals in 2025
Health and wellness trend continues apace, driving new product development
Innovation set to continue driving sales in the years ahead
Partnerships are increasingly likely as demand for authenticity and quality grows
Local ingredients and cuisines set to feature highly on the menu
Retailers dominate the competitive landscape
Evolution in line with health trends benefits specialist brands
Supermarkets maintains its leading position
Restaurants increasingly offer ready meals for consumers to enjoy quality dining at home
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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