PROSPECTS AND OPPORTUNITIES
Premium product demand from higher-income consumers
There is an emerging trend among higher-income consumers who are increasingly seeking premium or speciality cooking oils. These consumers are drawn to niche products that offer unique or refined flavours, such as La Chinata’s truffle-infused olive oil or Cocoma’s extra virgin coconut oil.
Growing availability and popularity of avocado oil
As consumer interest in health-conscious cooking options grows, avocado oil is anticipated to expand its market presence significantly. Currently available at select modern retailers, such as in Better Foods’ 500ml bottles and aerosol spray options, avocado oil appeals to consumers seeking oils perceived as healthier.
Expansion of private label blended edible oils
The trend towards cost-effective cooking oils is expected to support the growth of private label blended edible oils, particularly those offered in high-volume containers. With products such as Great Value’s 3500ml bottles available at retailers like PriceSmart and Walmart, private label brands provide consumers with a viable alternative to more costly branded options.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Guatemala?
- Which are the leading brands in Edible Oils in Guatemala?
- How are products distributed in Edible Oils in Guatemala?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Guatemala?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Guatemala - Category analysis
KEY DATA FINDINGS
Growth in bundle offers and volume packaging for value-oriented customers
Increasing demand for economical oil options
Rising olive oil prices amidst supply challenges
Premium product demand from higher-income consumers
Growing availability and popularity of avocado oil
Expansion of private label blended edible oils
Cooking Ingredients and Meals in Guatemala - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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