PROSPECTS AND OPPORTUNITIES
Continuing volume decline over forecast period
The volatility in edible oil prices will continue to dampen volume sales over the forecast period and volume sales will fall, particularly for sunflower oil, which has seen a lot of volatility since the war broke out in nearby Ukraine, as Ukraine is a key global supplier of sunflower oil. Also, another reason for overall volume decline is while the population saw a recent surge due to Ukrainians looking to escape the war, the overall downward trend in the population will resume over the forecast period and this will also dampen volume sales.
Private label gains further value share
Private label will gain further value share over the forecast period. Discounter Lidl, which opened its first store in 2022, and which now has 13 stores, will continue to expand further.
Higher levels of segmentation over forecast period
Edible oils are a mature product area, dominated by rapeseed and sunflower oil. Over the forecast period, innovation will centre on introducing segmentation such as by adding value-added benefits such as vitamins.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Estonia?
- Which are the leading brands in Edible Oils in Estonia?
- How are products distributed in Edible Oils in Estonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Estonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Estonia - Category analysis
KEY DATA FINDINGS
Fall in volume sales
Scanola maintains its lead
Price key driver of value sales
Continuing volume decline over forecast period
Private label gains further value share
Higher levels of segmentation over forecast period
Cooking Ingredients and Meals in Estonia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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