COMPETITIVE LANDSCAPE
Affordable and sustainable private label ranges
Coop Norge Handel AS is set to be the leading company in edible oils in 2025. Coop Norge is one of the largest retail chains in Norway with three multiple retail formats for different positioning.
Competitive pricing supports Rema 1000’s expansion
Rema 1000, meanwhile, is expected to be the most dynamic company overall in 2025. With a private label product range that provides quality at affordable price, Rema 1000 has been expanding rapidly in the Norwegian market.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Norway?
- Which are the leading brands in Edible Oils in Norway?
- How are products distributed in Edible Oils in Norway?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Norway?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Norway - Category analysis
KEY DATA FINDINGS
Consumers focus on health, sustainability and price
Edible oils value up amid supply crunch
Rapeseed oil leads growth
Sustainable growth despite price movement
Health-first oils
Tech enabled retail and distribution
Affordable and sustainable private label ranges
Competitive pricing supports Rema 1000’s expansion
Supermarkets leads distribution
Retail e-commerce sees strongest growth
Cooking Ingredients and Meals in Norway - Industry Overview
Strong interest in high-protein, gut-friendly and clean-label ingredients
KEY DATA FINDINGS
Focus on health, convenience and sustainability
Blending tradition with international flavours
Norwegian consumers willing to pay for quality, health and ethical credentials
Ongoing innovation
Orkla benefits from broad-based strength
Drytech sees strong growth from freeze-dried ready meals
Significant private label presence
Discounters is the leading channel
Expansion of retail e-commerce
Supermarkets remains strong
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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