PROSPECTS AND OPPORTUNITIES
Prominence of health consciousness expected to shape edible oils
Edible oils in Vietnam is set to see solid retail volume and current value growth rates throughout the forecast period, with increases across all categories. Growing health consciousness amongst Vietnamese consumers is expected to continue to shape edible oils in the forecast period, with an increasing focus on the health benefits of ingredients and product functionality.
Efforts to expand production capacity and price stabilisation measures likely to keep edible oils affordable
Despite potential uncertainties surrounding the supply of the raw materials for edible oils due to unpredictable weather conditions and global supply chain disruptions, efforts from local producers and regulatory bodies are expected to mitigate these risks over the forecast period. Companies in edible oils in Vietnam are focusing on expanding their production capacity to ensure a more stable supply of oil, reducing the impact of global fluctuations.
Leading brands will continue to leverage strong marketing, festive promotions, and community involvement
Over the forecast period, the leading company in edible oils in Vietnam in 2024, Calofic Corp, is expected to continue to lead, followed by Tuong An Vegetable Oil JSC and Kido Nha Be Co Ltd. These large companies benefit from robust distribution networks and the ability to execute aggressive marketing campaigns, which will be pivotal in maintaining their category leadership.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Vietnam?
- Which are the leading brands in Edible Oils in Vietnam?
- How are products distributed in Edible Oils in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Vietnam - Category analysis
KEY DATA FINDINGS
Edible oils sees steady total volume growth in 2024, driven by the essential nature of such products
Production of edible oils faces supply volatility due to adverse weather in key producing regions
Calofic Corp leads edible oils through strong branding and influencer-driven marketing
Prominence of health consciousness expected to shape edible oils
Efforts to expand production capacity and price stabilisation measures likely to keep edible oils affordable
Leading brands will continue to leverage strong marketing, festive promotions, and community involvement
Cooking Ingredients and Meals in Vietnam - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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