COMPETITIVE LANDSCAPE
Calofic Corp dominates edible oils with strong brand portfolio and vertical integration
Calofic Corp (Wilmar International Ltd), reinforced its leading position in edible oils in Vietnam in retail value terms in 2025. This commanding position is largely attributed to its exceptionally strong and diverse product portfolio, which encompasses highly recognised and trusted brands, such as Simply, Meizan, Neptune, and Orchid.
Calofic Corp sustains growth through health messaging and product innovation
In 2025, while smaller entities such as Casa Oilio Sperlonga SpA and Borges SA registered the strongest retail value growth rates within edible oils in Vietnam, this expansion originated from a relatively low base and consequently had minimal impact on the broader competitive landscape. More significantly, the category leader, Calofic Corp, also demonstrated dynamic growth despite its already dominant position.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Vietnam?
- Which are the leading brands in Edible Oils in Vietnam?
- How are products distributed in Edible Oils in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Vietnam - Category analysis
KEY DATA FINDINGS
Counterfeit crackdown, health trends, and digital growth reshape edible oils
Counterfeit crackdown fuels growth for genuine brands, while consumer demand evolves
Soy oil leads growth in edible oils due to healthy profile
Affordability and wellness set to drive robust growth for edible oils
Premium and functional products set to drive health innovation in edible oils
Online channels set to reshape edible oils retailing in Vietnam
Calofic Corp dominates edible oils with strong brand portfolio and vertical integration
Calofic Corp sustains growth through health messaging and product innovation
Small local grocers dominates edible oils distribution but faces tax headwinds
Retail e-commerce is reshaping edible oils distribution despite initial hurdles
Cooking Ingredients and Meals in Vietnam - Industry Overview
Tradition meets innovation, with safety paramount
KEY DATA FINDINGS
Sustained growth driven by tradition
Health innovations and VAT reduction drive sales
Food safety and informed choices drive consumer behaviour
Dynamic growth to be driven by convenience, health, and local specialities
Stricter regulations and industry compliance to drive consumer confidence
Healthy living will be a catalyst for innovation in cooking ingredients and meals
Strategic expansion and robust distribution extend Calofic’s leading position
Tho Phat leverages Kido's network for enhanced reach
Masan Consumer Corp’s growth fuelled by innovation and strong brand portfolio
Regional specialities and local brands gain traction
Small local grocers remains key to distribution despite pressures
Dynamic growth for retail e-commerce, but increased regulatory scrutiny
Strategic distribution can fuel expansion through proximity and penetration
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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