COMPETITIVE LANDSCAPE
Bidco Africa Ltd dominates edible oils, thanks to its wide product portfolio
Bidco Africa Ltd remains the leading player in edible oils in Kenya in 2025, underpinned by its extensive product portfolio and deep consumer loyalty to its brands. Other key strengths include sustained innovation, diversification across oil varieties, and a robust distribution network that reaches thousands of retailers nationwide.
Kapa Oil Refineries Ltd gains traction
Kapa Oil Refineries Ltd is the most dynamic company in Kenya’s edible oils market. The company stands out as one of Kenya’s leading industrial success stories and is a major producer of high-quality edible oils.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Kenya?
- Which are the leading brands in Edible Oils in Kenya?
- How are products distributed in Edible Oils in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Kenya - Category analysis
KEY DATA FINDINGS
High prices, rising health consciousness and urbanisation shape sales
Minimal volume growth as prices rise
Rising health-consciousness drives growth in olive oil
Healthy eating trend will likely support volume gains
Growing focus on functional benefits
Producers to adopt sustainable agricultural practices
Bidco Africa Ltd dominates edible oils, thanks to its wide product portfolio
Kapa Oil Refineries Ltd gains traction
Small local grocers remains the largest channel in edible oils
Retail e-commerce continues to expand
Cooking Ingredients and Meals in Kenya - Industry Overview
Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
Inflationary pressures hinder volume growth
Fast-paced lifestyles boost demand for convenience foods
Growing appetite for healthier and exotic options
Inflationary pressures will impact consumer spending
Increasingly busy lifestyles will drive demand for convenient meal solutions
Sustainability will shape the future of innovation
Bidco Africa leads sales
Honey Care Africa achieves significant success
Small local grocers continues to dominate sales
Forecourt retailers and e-commerce offer greater convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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