PROSPECTS AND OPPORTUNITIES
Players expected to tackle economic instability with innovation and local sourcing
The most significant challenges over the forecast period include economic instability and rising production costs. Companies are expected to mitigate these challenges by leveraging brand loyalty, investing in innovation, and exploring different retailing channels.
Health-conscious and eco-friendly consumers set to drive growth
The growing demand for healthier and more sustainable oil options presents significant opportunities in the health and wellness segment of the market over the forecast period. The trend towards organic and natural products is expected to remain strong and?? companies are expected to focus on innovation in these areas to meet evolving consumer demands and drive growth in the period to 2029.
Health-oriented oils expected to outperform traditional vegetable oils
Health-conscious consumers are increasingly prioritising their wellbeing, driving demand for healthier edible oils. As a result, olive oil is expected to see the best performance over the forecast period, benefiting not only from this trend but also from improving consumer spending power.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Kenya?
- Which are the leading brands in Edible Oils in Kenya?
- How are products distributed in Edible Oils in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Kenya - Category analysis
KEY DATA FINDINGS
Consumers turn to budget-friendly options amid rising prices
Rising health consciousness drives innovation
Pure Mountain revolutionises the Kenyan market with herb-infused canola oil
Players expected to tackle economic instability with innovation and local sourcing
Health-conscious and eco-friendly consumers set to drive growth
Health-oriented oils expected to outperform traditional vegetable oils
Cooking Ingredients and Meals in Kenya - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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