COMPETITIVE LANDSCAPE
PZ Wilmar maintains category leadership through Devon King’s
PZ Wilmar Ltd sustained its leading position in 2025 through the strength of its flagship Devon King’s brand, which dominates refined palm olein sales. The company’s success is underpinned by a broad product portfolio and extensive distribution network, ensuring strong visibility across traditional and modern retail outlets.
Chi Ltd’s Golden Terra builds brand equity through effective storytelling
Chi Ltd’s Golden Terra brand achieved remarkable growth in 2024 and 2025, driven by powerful marketing and clear health messaging. Its “Pour Pure Love” campaign, which won multiple national marketing awards, successfully positioned the brand as a family-friendly, heart-healthy choice made from 100% locally sourced soybeans.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Nigeria?
- Which are the leading brands in Edible Oils in Nigeria?
- How are products distributed in Edible Oils in Nigeria?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Nigeria?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Nigeria - Category analysis
KEY DATA FINDINGS
Price increases soften and demand rises
Exchange rate pressures and informal imports shape market dynamics
Soy oil leads growth on health positioning and affordability
Economic recovery and population growth to sustain expansion
Health awareness fuels diversification into premium oil types
Competition and local sourcing to shape future affordability and innovation
PZ Wilmar maintains category leadership through Devon King’s
Chi Ltd’s Golden Terra builds brand equity through effective storytelling
Traditional retailers remain the cornerstone of distribution
Supermarkets broaden appeal but face economic headwinds
E-commerce grows slowly as consumers favour in-person purchasing
Cooking Ingredients and Meals in Nigeria - Industry Overview
More stable economic conditions enable stronger spending
KEY DATA FINDINGS
Innovation in blended products and convenience formats drives value
Smaller pack sizes sustain accessibility and broaden category reach
Steady category expansion supported by economic recovery and urbanisation
Competition, localisation, and innovation to define the next growth phase
Visibility, distribution, and digital access emerge as key strategic priorities
Nestlé Nigeria Plc maintains leadership through Maggi’s scale and trust
TGI Distri Ltd expands presence through affordable innovation
Local players leverage authenticity, affordability, and niche innovation
Traditional grocers remain dominant amid economic constraints
Supermarkets gain share as modern retail broadens appeal
E-commerce expands slowly but steadily as habits evolve
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!