COMPETITIVE LANDSCAPE
Local companies continue to dominate with strong shelf presence and affordability
Lam Soon (M) Bhd leads edible oils in Malaysia over 2025. The company offers an extensive brand portfolio (Buruh, Knife, Daisy and Naturel) across various product ranges (olive oil, corn oil, palm oil, sunflower oil and other edible oil).
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Malaysia?
- Which are the leading brands in Edible Oils in Malaysia?
- How are products distributed in Edible Oils in Malaysia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Malaysia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Malaysia - Category analysis
KEY DATA FINDINGS
Health and affordability shapes the edible oils category
Price inflation and health-driven consumer choices drive value growth
Sunflower oil is the most dynamic category
Growth opportunities as supply of raw material begins to normalise
Health-forward innovation is expected to accelerate
Government aid for low-income families will provide extra support to edible oils category
Local companies continue to dominate with strong shelf presence and affordability
Small local grocers are still the go-to channel for edible oils given close proximity to households
Cooking Ingredients and Meals in Malaysia - Industry Overview
Solid performance for cooking ingredients and meals
KEY DATA FINDINGS
Price sensitive shoppers seek value as health and convenience remain of key importance
Government aid boosts sales of cooking ingredients and meals
Strong home cooking trend encourages a steady stream of new products delivering convenience and value for money
Government aid will support demand for cooking ingredients and meals
Adoption of air fryers will inspire sauce and marinade developments
Lam Soon (M) Bhd leads with its core presence in edible oils
Tricious Foods Sdn Bhd is stand out player with success in frozen ready meals
Competitive landscape heats up between domestic and international players
Small local grocers benefit from offering affordable brands
Supermarkets and hypermarkets push sales via price promotions
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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