COMPETITIVE LANDSCAPE
Private label leads while premium brands gain traction in olive oil
Private label led the competitive landscape for edible oils in 2025, particularly in vegetable oils which offer quality comparable to national brands at a lower price. Retailers capitalised on this trend by expanding private label ranges to include organic and cold-pressed options, appealing to budget-conscious shoppers seeking affordable premium products.
Bertolli USA Inc reports dynamic performance in olive oil
Bertolli USA Inc (Deoleo SA), which produces Bertolli and Filippo Berio, stood out in the premium olive oil segment, with its success linked to authenticity and its Mediterranean heritage. Deoleo tackled supply chain challenges by investing in sustainability, developing climate-resilient olive varieties, and digitising operations to improve efficiency.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in USA?
- Which are the leading brands in Edible Oils in USA?
- How are products distributed in Edible Oils in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in the US - Category analysis
KEY DATA FINDINGS
Olive oil sees higher prices but benefits from consumers seeking healthy options
Consumers shift toward natural and minimally processed edible oils
Evolving pricing strategies shape category performance
Polarisation between premium and value segments
Health perceptions and more transparent labelling will guide purchasing decisions
Sustainability messaging and supply chain transparency become imperatives
Private label leads while premium brands gain traction in olive oil
Bertolli USA Inc reports dynamic performance in olive oil
Traditional retail channels consolidate their position
Retail e-commerce gains traction over 2025
Cooking Ingredients and Meals in the US - Industry Overview
Shift to home cooking benefits sales, as consumers seek to save money
KEY DATA FINDINGS
Home cooking trends bolster demand, but economic factors and US tariffs present challenges
Sauces, dips and condiments grows as consumers seek to enhance flavour, add variety, and recreate restaurant-style dishes at home
Major players respond to use of GLP medications
Economic pressures will place stronger emphasis on home cooking
GLP-1 use will guide further product development
New legal definition of ‘healthy’ will lead to reformulation of products
Private label share accounts for majority of sales
Stability is anticipated for the competitive landscape
Supermarkets lead as some shoppers switch to discounters and warehouse clubs
Retail e-commerce enjoys strong growth
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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