COMPETITIVE LANDSCAPE
Vitaminka AD maintains sizeable overall lead
Domestic manufacturer Vitaminka AD has remained the clear leader in edible oils in value terms in 2025. The company offers a range of sunflower oil and olive oil products under its Brilijant brand, which enjoys extensive distribution coverage, strong marketing support and a longstanding reputation for delivering superior quality at a reasonable price.
Basso Fedele & Figli Srl is the most dynamic performer
Basso Fedele & Figli Srl is projected to record the highest growth rate and the largest overall value share gain within edible oils in 2025. The company’s olive oil brand Basso – which is imported from Italy – continues to win over Macedonians thanks to its attractive price-quality proposition and improvements in distribution via modern and traditional grocery retailers outlets.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in North Macedonia?
- Which are the leading brands in Edible Oils in North Macedonia?
- How are products distributed in Edible Oils in North Macedonia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in North Macedonia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in North Macedonia - Category analysis
KEY DATA FINDINGS
Overall demand for edible oils remains stable
Rising health-consciousness continues to favour olive oil
Macedonians show growing interest in other edible oils
Necessity status of edible oils will continue to support steady growth
Sunflower oil set to remain the dominant product type
Declining trend in corn oil consumption expected to persist
Vitaminka AD maintains sizeable overall lead
Basso Fedele & Figli Srl is the most dynamic performer
Small local grocers remains the top distribution channel
Penetration of e-commerce continues to rise
Cooking Ingredients and Meals in North Macedonia - Industry Overview
Current value growth slows but overall demand remains steady
KEY DATA FINDINGS
Desire for convenience remains a major demand driver
Macedonians show growing preference for healthier products
Most categories expected to perform positively in volume and value terms
Health and sustainability concerns will continue to shape competitive strategies
Vitaminka AD remains the overall leader in cooking ingredients and meals
Mondelez International and Basso Fedele & Figli are the most dynamic players
Sales still concentrated in the small local grocers channel
E-commerce is the best performing distribution channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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