COMPETITIVE LANDSCAPE
Morakot brand benefits from aggressive marketing campaigns
SD Guthrie International Morakot continues to lead edible oils in Thailand through its flagship Morakot brand, maintaining leadership built on longstanding market presence, strong consumer trust and deep brand loyalty. Despite its already commanding position, the company remains highly proactive in sustaining visibility and relevance.
Gaysorn drives robust growth for Patum Vegetable Oil
Patum Vegetable Oil was one of the most dynamic players in 2025, mainly thanks to the strong performance of its Gaysorn brand. The company has actively strengthened its market presence by engaging consumers through a wide range of marketing initiatives, mirroring the strategies of other leading competitors in the sector.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Thailand?
- Which are the leading brands in Edible Oils in Thailand?
- How are products distributed in Edible Oils in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Thailand - Category analysis
KEY DATA FINDINGS
Shortages and health-led switching shape edible oils in 2025
Edible oils sees growth throughout category in both volume and value terms in 2025
Rising health awareness supports progress for healthy variants
Stable growth predicted for edible oils in Thailand
Health trends will boost appeal of specific oils
Sustainability in sourcing and packaging comes further to the fore
Morakot brand benefits from aggressive marketing campaigns
Gaysorn drives robust growth for Patum Vegetable Oil
Neighbourhood stores remain favoured shopping destinations
Hypermarkets benefit from convenience appeal
Cooking Ingredients and Meals in Thailand - Industry Overview
Home cooking and value-seeking reshape demand in 2025
KEY DATA FINDINGS
Affordability as central concern for Thai consumers in 2025
Convenience trend supports sales of ready meals and recipe sauces
Prevailing health and wellness trends remain highly impactful
Forecast period to see further growth driven by convenient and affordable formats
Players likely to focus on differentiation and health positioning
Input costs and inflationary pressure remain challenges
Leading players benefit from high brand equity
Home-cooking trend drives growth for players in spreads and sauces
Hypermarkets attract cost-conscious consumers in 2025
Convenience demands drives growth in specific channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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