COMPETITIVE LANDSCAPE
Lesieur Cristal SA maintains leadership
Lesieur Cristal SA is the leading player in edible oils in Tunisia in retail value terms. The owes its position of strength to its Lesieur and Cristal brands, both of which enjoy widespread availability across both modern and traditional retailers.
GIAS gains ground with Nejma brand
Générale Industrielle Alimentaire Slama (GIAS) is the most dynamic company edible oils in Tunisia in 2025. Its strong performance is largely driven by sustained demand for its flagship brand, Nejma, which is available in corn, sunflower, and soy oil variants, catering to a broad consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Tunisia?
- Which are the leading brands in Edible Oils in Tunisia?
- How are products distributed in Edible Oils in Tunisia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Tunisia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Tunisia - Category analysis
KEY DATA FINDINGS
Edible oils retain central role
Robust performance for edible oils
Corn oil and sunflower oil drive value growth
Declining subsidies and other government initiatives will support long-term growth
Rising health consciousness will drive demand for sunflower oil
Product innovation will stimulate consumer interest
Lesieur Cristal SA maintains leadership
GIAS gains ground with Nejma brand
Small local grocers continue to play central role
Discounters gain popularity
Cooking Ingredients and Meals in Tunisia - Industry Overview
Urbanisation drives demand but affordability remains key
KEY TRENDS
Rising prices limit demand
Health and wellness is emerging trend
Growing demand for convenient meal solutions
Modernisation and convenience to drive growth
Continued focus on everyday value
Private label will gain traction
Lesieur Cristal SA leads sales as the OCT loses ground
Dr Oetker Gias Sarl gains traction with Vanoise Ma Créme à Tartiner
Small local grocers continue to dominate distribution
Discounters is fastest growing channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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