PROSPECTS AND OPPORTUNITIES
Local and sustainable production to come to the fore
The situation in olive oil remains very uncertain and dependent on several factors. Forecasts for the harvest of olives and production of olive oil from 2024 signal improvements on the performances of the previous two years.
Sunflower oil players look to exploit market opportunities with new formulations
Sunflower oil is expected to continue to see retail volume sales increase in the early-to-mid-forecast period. This has always been one of the most consumed seed oils among Italian consumers and the return to more stable and affordable prices, albeit likely to remain higher than in 2020, should continue to generate demand and consumption.
“Other” edible oil to remain a dynamic and innovative category
“Other” edible oil is expected to continue to see positive retail volume over the forecast period amid the key health and (full product) traceability trends, which gained strength in the wake of the COVID-19 crisis. “Other” edible oil is a dynamic category characterised by a very diversified offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Italy?
- Which are the leading brands in Edible Oils in Italy?
- How are products distributed in Edible Oils in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Italy - Category analysis
KEY DATA FINDINGS
Olive oil situation weighs heavy on edible oils as a whole
Sunflower oil benefits from downturn in olive oil
Premium olive oil leverages quality to make gains
Local and sustainable production to come to the fore
Sunflower oil players look to exploit market opportunities with new formulations
“Other” edible oil to remain a dynamic and innovative category
Cooking Ingredients and Meals in Italy - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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