COMPETITIVE LANDSCAPE
Carapelli leads through broad portfolio and persistent innovation
Carapelli Firenze is the leading company in edible oils thanks to its presence in the Italian market with a broad portfolio of brands. The player’s integrated approach combines innovation, tradition and responsibility, which not only consolidates its leadership but is also an example of how a historic brand can evolve without sacrificing its identity.
Oleificio Zucchi sees strong growth through sustainability initiative
Oleificio Zucchi is one of the most dynamic companies within overall edible oils in 2025. Oleificio Zucchi recently obtained legal recognition as a Benefit Corporation.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Italy?
- Which are the leading brands in Edible Oils in Italy?
- How are products distributed in Edible Oils in Italy?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Italy?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Italy - Category analysis
KEY DATA FINDINGS
Price increases ease and volume sales benefit
Category growth driven by rising volume sales
Sunflower oil drives growth in edible oils in 2025
Centrality of oil to local diets ensures continued growth
Health and wellness trends support growth prospects for other edible oils
Olive oil should see further expansion as harvesting methods advance
Carapelli leads through broad portfolio and persistent innovation
Oleificio Zucchi sees strong growth through sustainability initiative
Supermarkets as preferred channel for edible oils purchases
E-commerce benefits from home delivery offer and focus on premium oils
Cooking Ingredients and Meals in Italy - Industry Overview
Demand for convenience and high-quality food benefits sales
Hectic lifestyles support growth in cooking ingredients and meals
Olive oil sees falling prices as olive harvest recovers
Demand becomes more sophisticated as consumers show willingness to experiment
Value sales growth set to continue as meal kits expands
Edible oils will benefit from traditional importance of olive oil, though remains susceptible to several influences
Coop Italia leads with broad private label portfolio
HelloFresh rises fastest as meal kits continues to expand
Supermarkets remains favoured distribution channel in 2025
Retail e-commerce enjoys fastest growth among distribution channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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