COMPETITIVE LANDSCAPE
Rukola UAB maintains its leadership position
Rukola UAB remains the leading player in Lithuania’s edible oils market in 2025, supported by the strong performance of its long-established Obeliu and Vilniaus sunflower and rapeseed oil brands. These brands are among the most recognised and trusted in the economy segment, offering reliable quality at affordable prices.
Kasell SA benefiting from the market entry of the Sparta Groves olive oil brand
Kasell SA, meanwhile, is the fastest growing company in edible oils in 2025, driven by the recent market entry of the Sparta Groves olive oil brand from Greece. Positioned as more of a premium product, Sparta Groves is enjoying strong consumer acceptance thanks to its presence in Lithuania’s major grocery retailer, Maxima.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Lithuania?
- Which are the leading brands in Edible Oils in Lithuania?
- How are products distributed in Edible Oils in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Lithuania - Category analysis
KEY DATA FINDINGS
Olive oil benefits from healthy Mediterranean image
Modest growth as consumers maintain their usual purchasing and consumption patterns
Sunflower oil leads in value, olive oil in volume
Modest organic growth expected
Olive oil retains its healthy image
Rukola UAB maintains its leadership position
Kasell SA benefiting from the market entry of the Sparta Groves olive oil brand
Supermarkets lead with their frequent promotions and strong private label offering
E-commerce attracts consumers looking of convenience and promotions
Cooking Ingredients and Meals in Lithuania - Industry Overview
Softening inflation encourages consumers to spend
KEY DATA FINDINGS
Olive oil shows steady growth
Poor summer impacts barbecue-related products
Sweet spreads is the best performing category
Moderate growth
Limited impact of health and wellness trend
Private label growth
Kedainiu Konservu Fabrikas UAB leads
Kasell SA most dynamic
Supermarkets lead with their extensive network of outlets and strong private label offering
Expansion of convenient e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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