COMPETITIVE LANDSCAPE
May AO leads sales
May AO is the leading company in Kazakhstan's edible oils market. The player's flagship brand, Maslozavod 1, is renowned for its high-quality refined sunflower oil, produced using state-of-the-art equipment from Swiss, Belgian, and Italian manufacturers.
Efko OAO benefits from flexible pricing strategy
In 2025, Efko OAO has emerged as the most dynamic company in the edible oils market, supported by the strong performance of its Sloboda brand. The company has leveraged a flexible pricing strategy, including targeted promotions and marketing campaigns, to boost sales and attract new customers.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Kazakhstan?
- Which are the leading brands in Edible Oils in Kazakhstan?
- How are products distributed in Edible Oils in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Kazakhstan - Category analysis
KEY DATA FINDINGS
Consumers seeking natural and fortified oils
Rising raw material costs drive up retail prices
Sunflower oil leads value growth
Edible oil sales will be supported by supply expansion and rising exports
Growing demand for more natural, unprocessed options
May AO leads sales
Efko OAO benefits from flexible pricing strategy
Small local grocers continue to dominate sales
E-commerce sees robust growth
Cooking Ingredients and Meals in Kazakhstan - Industry Overview
Growing interest in global flavours and convenient time-savers
KEY DATA FINDINGS
Demand remains impacted by inflationary pressures
Honey shows fastest development
Growing interest in exotic flavours
Busy lifestyles will fuel demand
Sauces will see expanding flavour variety amid rising popularity of fast food
Kazakhstan to introduce digital labelling to boost transparency
Eurasian Foods Corp leads sales
Efko OAO leverages local production to drive sales of Sloboda
Local players tap into traditional taste preferences while digital channels fuel competition
Small local grocers remain dominant, with retail landscape remining underdeveloped
Retail e-commerce continues to post dynamic growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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