PROSPECTS AND OPPORTUNITIES
Edible oils expected to see growth over forecast period
During the forecast period, as the economy continues to grow, sales of essential edible oils such as sunflower and corn oil are expected to rise steadily. Meanwhile, a shift towards healthier cooking habits is emerging, with more Saudi Arabian consumers opting for healthier oils such as olive oil over margarine due to increased awareness of the health risks linked to saturated fats.
Organic variations to appear serving health conscious consumers as prices rise
One expected focus of manufacturer attention during the forecast period is likely to be the development of organic options, especially in the case of olive oil, in line with rising health and wellness trends. Indeed, several players have already added organic variants to their olive oil ranges, including leading player, Saudi Vegetable Oil & Ghee Co (SAVOLA), IFFCO Group, and the National Agricultural Development Co (NADEC), and more players are expected to follow suit moving forward.
SAVOLA to retain lead, while e-commerce is expected to expand
Saudi Vegetable Oil & Ghee Co (SAVOLA) is expected to maintain its leading position within edible oils during the forecast period. This is not only due to the loyalty of its customers but also to its ability to respond efficiently to the dynamics of the local market.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Saudi Arabia?
- Which are the leading brands in Edible Oils in Saudi Arabia?
- How are products distributed in Edible Oils in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Edible oils grows through affordability and bigger packs
Olive oil prices rise as supply challenges arise
Private labels grow as prices rise
Edible oils expected to see growth over forecast period
Organic variations to appear serving health conscious consumers as prices rise
SAVOLA to retain lead, while e-commerce is expected to expand
Cooking Ingredients and Meals in Saudi Arabia - Industry Overview
Cooking ingredients and meals in 2024: The big picture
Key trends in 2024
Competitive landscape
Channel developments
What next for cooking ingredients and meals?
DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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