COMPETITIVE LANDSCAPE
Saudi Vegetable Oil & Ghee Co leads as Almarai Co Ltd gains momentum
Saudi Vegetable Oil & Ghee Co (SAVOLA) maintains a dominant position within edible oils, aided by the depth and reach of its Afia and Al Arabi brands, multiple price-tiers, and year-round visibility in hypermarkets and wholesalers. SAVOLA benefits from strong customer loyalty, as well as its ability to respond efficiently to the dynamics of the local market.
Private label is gaining acceptance in edible oils
International brands maintain a strong role in olive oil and selected seed oils, but they have struggled to match the familiarity and promotional intensity of local brands. Overall, private label remains limited outside a few modern chains, as most shoppers prioritise reliability and consistent frying performance over the lowest price.
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Overview:
Understand the latest market trends and future growth opportunities for the Edible Oils industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Edible Oils in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Edible Oils in Saudi Arabia?
- Which are the leading brands in Edible Oils in Saudi Arabia?
- How are products distributed in Edible Oils in Saudi Arabia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Edible Oils?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Saudi Arabia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Edible Oils in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Consumers demand health benefits but price remains key
Versatility and health concerns drive sales
Olive oil stands out as a healthier option
Modest growth driven by sustained demand for staple seed oils and promotions
Health focus will ensure relevancy of olive oil while seed oils remain the everyday choice
Modern trade will remain core channel as e-commerce gains share
Saudi Vegetable Oil & Ghee Co leads as Almarai Co Ltd gains momentum
Private label is gaining acceptance in edible oils
Consumers are attracted towards retail channels delivering promotions and bundles
Cooking Ingredients and Meals in Saudi Arabia - Industry Overview
EXECUTIVE SUMMARY
KEY DATA FINDINGS
Saudis seek reliable staple products that deliver value
Convenience is high on the agenda to support busy routines
Health agenda shapes purchasing decisions
Steady growth built on everyday habits and staple choices
Product upgrades will provide shoppers with added value
More sophisticated grocery apps will boost repeat purchases online
SAVOLA leads with strong brand portfolio
Almarai and private label benefit from offering alluring prices
Supermarkets offer reliable appeal
E-commerce gains share as trust builds
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Edible Oils
- Olive Oil
- Corn Oil
- Palm Oil
- Rapeseed Oil
- Soy Oil
- Sunflower Oil
- Other Edible Oil
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Edible Oils research and analysis database.
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