PROSPECTS AND OPPORTUNITIES
Savoury snacks will see modest increase in volume, with potato chips being key growth driver
Retail volume sales of savoury snacks in Lithuania are expected to expand gradually over the forecast period, although no major breakthroughs are anticipated. The category remains heavily reliant on promotions, which continue to be the most effective - and often the only - marketing tool in the local market.
Embracing a health and wellness positioning will prove challenging
During the forecast period, manufacturers of savoury snacks will face continued challenges when it comes to striking the right balance between indulgence and health claims. While there is a general awareness among consumers that savoury snacks are not the healthiest choice for daily consumption, the category continues to be viewed primarily as an indulgence.
New consumption occasions could provide new sales opportunities
A key opportunity for manufacturers over the forecast period lies in expanding consumption occasions among Lithuanian consumers. Tortilla chips, for instance, are increasingly being enjoyed not only as a standalone snack but also as a meal component - paired with dips or incorporated into Mexican-style dishes.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in Lithuania?
- Which are the leading brands in Savoury Snacks in Lithuania?
- How are products distributed in Savoury Snacks in Lithuania?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Lithuania?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in Lithuania - Category analysis
KEY DATA FINDINGS
Savoury snacks face stagnation, despite innovation by leading players
Lithuanian Snacks UAB maintains leadership while Lidl gains momentum
Supermarkets dominates savoury snack sales, but faces rising competition from discounters and convenience stores
Savoury snacks will see modest increase in volume, with potato chips being key growth driver
Embracing a health and wellness positioning will prove challenging
New consumption occasions could provide new sales opportunities
Snacks in Lithuania - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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