Retail volume sales of savoury snacks in Lithuania are expected to expand gradually over the forecast period, although no major breakthroughs are anticipated. The category remains heavily reliant on promotions, which continue to be the most effective - and often the only - marketing tool in the local market.
During the forecast period, manufacturers of savoury snacks will face continued challenges when it comes to striking the right balance between indulgence and health claims. While there is a general awareness among consumers that savoury snacks are not the healthiest choice for daily consumption, the category continues to be viewed primarily as an indulgence.
A key opportunity for manufacturers over the forecast period lies in expanding consumption occasions among Lithuanian consumers. Tortilla chips, for instance, are increasingly being enjoyed not only as a standalone snack but also as a meal component - paired with dips or incorporated into Mexican-style dishes.
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Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsThis report originates from Passport, our Savoury Snacks research and analysis database.
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