PROSPECTS AND OPPORTUNITIES
Economic volatility will continue to impact demand
Looking ahead, savoury snacks in the US is forecast to see solid and steady growth in value terms, alongside a return to positive retail volume growth which will nonetheless be very low. Growth will be underpinned by continuous product innovation and sustained consumer demand for indulgences amid economic uncertainty.
Calls for transparency and regulation influence innovation strategies
Along with economic pressures, health and wellness trends will continue shaping savoury snack innovation throughout the forecast period, with local consumers increasingly prioritising ingredient quality and transparency to justify higher prices. Previous successes like Veggie Straws - once popular for vegetable content claims as well as varying product colours to mirror vegetables - have come under scrutiny for limited genuine vegetable content, leading to consumer backlash and brand trust issues amplified by social media.
Hispanic and Asian Influence as key to growth and development
With social media viral products seeing challenges to forecast growth as prices discourage consumers, questions have risen around the durability of ethnically associated snacks. US packaged foods, including snacks, have been increasingly impacted by demand for Asian and Hispanic products.
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Overview:
Understand the latest market trends and future growth opportunities for the Savoury Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Savoury Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Savoury Snacks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Savoury Snacks in USA?
- Which are the leading brands in Savoury Snacks in USA?
- How are products distributed in Savoury Snacks in USA?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Savoury Snacks?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in USA?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Savoury Snacks in the US - Category analysis
KEY DATA FINDINGS
Demand shifts across savoury snacks subcategories
Business strategies zero in on core brand growth
Growth disperses across channels amid cost-saving measures and the search for authenticity
Economic volatility will continue to impact demand
Calls for transparency and regulation influence innovation strategies
Hispanic and Asian Influence as key to growth and development
Snacks in the US - Industry Overview
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
DISCLAIMER
The following categories and subcategories are included:
Savoury Snacks
- Nuts, Seeds and Trail Mixes
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- Potato Chips
- Tortilla Chips
- Puffed Snacks
- Rice Snacks
- Vegetable, Pulse and Bread Chips
- Savoury Biscuits
- Popcorn
- Pretzels
- Meat Snacks
- Seafood Snacks
- Other Savoury Snacks
Savoury Snacks
This is the aggregation of chips/crisps, extruded snacks, tortilla/corn chips, popcorn, pretzels, nuts and other categories of savoury snacks.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Savoury Snacks research and analysis database.
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