PROSPECTS AND OPPORTUNITIES
Positive economic outlook supports value sales
The economic outlook is positive over the forecast period and this should leave more money for discretionary spend on affordable indulgences such as sugar confectionery. As such, sugar confectionery will register positive constant value and volume growth over the forecast period.
Digital space increasingly important
The digital space will play a bigger role in driving sales. Social media platforms such as Facebook and Instagram will showcase the latest products, with influencers also endorsing certain brands.
More focus on healthier positioning
As consumers become increasingly concerned about the high sugar content of sugar confectionery, those companies that can demonstrate an ability to innovate and adapt to health and wellness trends may be better positioned to increase their future growth potential. Therefore, brands will likely start to adapt, with sugar-free in particular set to be a growing segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Kazakhstan?
- Which are the leading brands in Sugar Confectionery in Kazakhstan?
- How are products distributed in Sugar Confectionery in Kazakhstan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kazakhstan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Kazakhstan - Category analysis
KEY DATA FINDINGS
Gummies and jellies gain most value share
Local company Rakhat holds on to tight lead
Supermarkets gain further significant value share in 2025
Positive economic outlook supports value sales
Digital space increasingly important
More focus on healthier positioning
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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