PROSPECTS AND OPPORTUNITIES
Innovation will drive future strong growth for sugar confectionery in Vietnam
The forecast period will witness robust volume and value growth in sugar confectionery, driven primarily by ongoing product innovation designed to encourage consumer engagement and impulse purchases. Brands are increasingly introducing interactive, shareable products appealing to children and young adults.
Digital marketing as increasingly central to success
Digital marketing is increasingly pivotal in sugar confectionery in Vietnam, with brands prioritising online strategies to engage younger consumers and stimulate impulse purchasing behaviours. Companies are investing heavily in social media campaigns designed to generate viral attention and enhance brand visibility.
Health and wellness trends drive development amid concerns about product nutrition
Rising consumer awareness of health and wellness is beginning to influence progress for sugar confectionery prompting brands to reconsider their product strategies. Consumers, particularly parents, now seek healthier alternatives, prioritising natural ingredients and reduced sugar content.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Vietnam?
- Which are the leading brands in Sugar Confectionery in Vietnam?
- How are products distributed in Sugar Confectionery in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Vietnam - Category analysis
KEY DATA FINDINGS
Limited editions and social media trends drive growth in sugar confectionery in 2025
Perfetti and Bibica lead overall
Traditional retail remains the backbone of sugar confectionery sales
Innovation will drive future strong growth for sugar confectionery in Vietnam
Digital marketing as increasingly central to success
Health and wellness trends drive development amid concerns about product nutrition
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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