PROSPECTS AND OPPORTUNITIES
Cultural traditions and ongoing innovation set to sustain demand for sugar confectionery
Sales of sugar confectionery in Germany are expected to grow moderately over the forecast period, buoyed by cultural habits, continuous innovation, and an affordable treat positioning. Despite increasing attention on the sugar content of these products, the category benefits from strong consumer loyalty and routine purchasing patterns.
Tech-driven customisation and smart retailing
Digital tools and automation are expected to shape future growth in sugar confectionery. Brands are investing in smart production lines that enable smaller batch runs and customisation, allowing them to quickly respond to trends and seasonal demand.
Health, labelling, and eco-innovation converge
Legislative pressure to reduce sugar content and growing consumer demand for health-conscious products is prompting players to reformulate their sugar confectionery and to introduce clearer labelling. Manufacturers are increasingly offering sugar-free and reduced-sugar options, often with functional benefits such as added vitamins or natural sweeteners.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Germany?
- Which are the leading brands in Sugar Confectionery in Germany?
- How are products distributed in Sugar Confectionery in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Germany - Category analysis
KEY DATA FINDINGS
Shifting preferences driving growth and new product development
Haribo remains on top thanks to strong portfolio and marketing investments
Global cultures and cuisines inform new product development
Cultural traditions and ongoing innovation set to sustain demand for sugar confectionery
Tech-driven customisation and smart retailing
Health, labelling, and eco-innovation converge
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DISCLAIMER
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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