Competitive Landscape
Haribo and Storck Blend Nostalgia and Innovation to Defend Leadership
Sugar confectionery in Germany is a concentrated environment, with leading brands maintaining significant and stable shares over the past five years. In 2026, Haribo is set to retain its leadership with 21% value share, followed by August Storck with 16%, and CFP Brands Süßwarenhandels GmbH & Co KG and Katjes Fassin GmbH & Co KG, both with 8%.
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Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Germany?
- Which are the leading brands in Sugar Confectionery in Germany?
- How are products distributed in Sugar Confectionery in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Germany - Category analysis
Key Data Insights
Sugar Confectionery Summary
Value Growth Driven by Premiumisation Despite Volume Decline
Gummies and Jellies Hold Ground, While Medicated Confectionery Rises
Acceleration of Value-Led Innovation in Functional Gummies
Blurring the Boundaries between Snacking and Consumer Health through Functional Ingredients
Anticipated Sugar Tax to Accelerate Health-Driven Reformulations
Premiumisation and Nostalgia to Drive Value Amidst Market Polarisation
Haribo and Storck Blend Nostalgia and Innovation to Defend Leadership
Discounters Strengthen Value Appeal as Shoppers Seek Savings
E-Commerce Remains Niche as Discounters Set Pace
Navigating Regulatory Pressures and Dietary Shifts
Plant-Based Expansions and Flavour Diversification
Channel Evolution and Strict Demographic Targeting
Snacks in Germany - Industry Overview
2026 Developments
Key Data Insights
Price Sensitivity and Inflation Drive a Defensive Shift in German Snacks
Affordability and the Stapling of Snacks Drive Private Label Innovation
Functional Ingredients and Gut Health Reshape the German Snacks Landscape
Economic Uncertainty, Affordability and Supply Chain Resilience
Functional Ingredients and Health-Conscious Snacking
Indulgence, Exotic Flavours and Nostalgic Comfort
Ferrero Maintains Leadership as Private Label Pressures Brands
Discounters Extends Lead as Price Pressures Shift Shopper Habits
Retail E-Commerce Struggles to Scale as Offline Giants Dominate
Balancing Functional Benefits with Experiential Indulgence
Strategic Pack Sizing and Rapid Flavour Adaptation
Shifting Brand Loyalty and the Rise of Retail Gatekeepers
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
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- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
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